5 Tips To Improve Your Local SEO

If you’re a local business, it’s essential to ensure your Shopify website is optimized for local search. Local SEO is different from traditional SEO in that it focuses on optimizing your online presence to be found by customers in your geographical area. Here are three tips to help you improve your local SEO and get found by more customers online.

1. Optimize Your Google My Business Listing

One of the most important things you can do to improve your local SEO is to claim and optimize your Google My Business listing. This listing appears when customers search for your business on Google Maps or Google Search. Ensure all your information is up-to-date and accurate, including your hours, address, and contact information. You can add photos, videos, and other content to help your listing stand out.

2. Get Listed in Local Directories

Another great way to improve your local SEO is to get listed in local directories. There are many online directories explicitly geared towards businesses in some geographical regions. Being listed in these directories helps improve your chances of being found by potential customers searching for businesses like yours.

3. Add Location Pages to Your Website

Adding location pages is another great way to improve your local SEO if you have a website for your business. These pages on your website are specific to each location where you do business. Include all the relevant information about each location on these pages, such as the address, hours, contact information, and any unique features or services offered at that location. Be sure to optimize each page for relevant keywords to rank well in local search results.

One of the most important ranking factors for any website is backlinks. Backlinks are links from other websites to your website. Google views backlinks as votes of confidence, and the more backlinks you have, the higher your website will rank in search results. When building backlinks, it’s essential to focus on quality over quantity.  Look for opportunities to get backlinks from high-quality websites relevant to your business.

5. Use social media

Social media is a great way to connect with potential and current customers and can help improve your local SEO. When you post content on social media, include relevant keywords, hashtags, and your business’s name and location. You can also encourage customers to leave reviews on your social media pages, which can help improve your ranking in local search results.

6.  Encourage customers to leave online reviews

Online reviews are another critical factor in local SEO. Google and other search engines rank businesses in search results using online reviews. So, it’s essential to encourage your customers to leave reviews on your Google My Business listing and on other review sites like Yelp and TripAdvisor.

Local SEO is an essential part of marketing your local business online. By claiming and optimizing your Google My Business listing, getting listed in local directories, and adding location pages to your website, you can help improve your visibility in local search results and attract more customers to your business.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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