Whether you’re new to email marketing or not, imagine searching for a new email marketing tool on the Shopify App store. You might type “email marketing” into the app store, and you’d find this:
Trying to narrow down his search and use filters, you might get it down to 150 email marketing tools. That’s not 523, but that’s still a lot to choose from. It might take ages to figure out which tool is best for your needs, especially if you’re new to email marketing or ecommerce.
This list will help merchants, as well as marketers, figure out which email marketing tool best matches their needs.
So let’s get started.
Omnisend is a comprehensive marketing automation tool with email at its core. It allows merchants to build standalone email campaigns, automate a wide variety of email workflows, and target their audience with advanced segmentation.
In recent years, Omnisend has been known for offering one of the most sophisticated omnichannel marketing solutions in the market. It means that you can add SMS marketing, Facebook and Google retargeting ads, push notifications, Messenger and other channels into one smooth communication flow with your segmented audience.
On top of that, at Omnisend, you will find dynamic gamification elements, interactive signup forms, landing pages. This platform provides sales reports from every single campaign which isn’t common in other email service providers. Click maps and in-depth reports for email campaigns and automation are all there so you can make the best decisions from your data.
Like most other email marketing tools, Omnisend offers subscriptions based on the amount of contacts merchants have.
You can send up to 2000 emails per day and up to 15000 emails per month for free.
If you want to use automation features, SMS marketing, and other advantages, you will have to upgrade your plan to the Standard or Pro, or even Enterprise (custom price).
Currently, SMS credits go on top of this price. $0.015 for an SMS.
Klaviyo is one of the most comprehensive tools in the market nowadays. Like Omnisend, this platform offers an entire suite of tools necessary for email marketing, starting with signup forms, robust segmentation, and email campaigns, ending with marketing automation across different channels.
However, if you are used to email editors like Omnisend, Mailerlite, or Mailchimp, Klaviyo’s email editor might look a bit bizarre. For example, instead of building a column into an existing content block, you have to add a pre-split block and then edit it. Adding products and designing the email is pretty easy, though.
With Klaviyo, you can build advanced marketing automation flows. At the beginning of 2020, this platform introduced SMS marketing. Although they don’t send standalone SMS campaigns, this channel is an excellent add-on to automation flows.
Klaviyo is an advanced tool, you can see it when looking at their pricing plans.
This platform also offers a free plan up to a meager 250 contacts and 500 email sends per month. If you’re just getting started, it can work well. However, scaling with Klaviyo can get expensive quickly. Look at the table below.
At Klaviyo, SMS credits also count on top of the price you pay for their plans. Here you will pay about $0.069 for an SMS.
3. Campaign Monitor
Campaign Monitor is another good Shopify option on this best email marketing list. This platform has a great set of features. Here, you can find pretty good segmentation and personalization that will help you employ your customer data in an actionable way.
Campaign Monitor has a great visual journey designer that builds automation workflows. Although it isn’t perfect for advanced triggers, the most common marketing automation can definitely be launched.
However, Campaign Monitor doesn’t offer any additional channels to email. So you won’t be able to send an SMS or include retargeting into your communication workflows. This platform is only for email marketing. If you feel like not being ready for more relevant omnichannel marketing, this tool may be your choice.
Campaign Monitor Pricing
Campaign Monitor doesn’t offer any free plan and it seems to be more expensive even than Klaviyo. Its pricing is as follows:
This platform represents advanced marketing. ActiveCampaign can provide you with CRM functionality: it enables you to manage sales funnels and customer databases on top of email marketing.
Also, ActiveCampaign is another platform ready-to-send text messages for you and connect with customer Facebook audiences.
One of the best things about this platform is that it works well if you need multiple domains to manage. As you don’t directly connect one domain to ActiveCampaign, you can choose which domain to assign your campaigns to.
Although ActiveCampaign provides its clients with great support, be ready to spend some time learning how the platform with all its in-depth functionality works.
Like any other email marketing tool, ActiveCampaign’s pricing is based on the number of your subscribers and the features you want to use.
Although Privy is a new player on this list, it seems to be ready to cover ecommerce beginners’ needs thoroughly.
Privy was well-known for its great signup forms. On top of that, Privy significantly extended its functionality by adding email marketing, some automated emails as well as SMSes.
Here, you can find some basic automation workflows like welcome, order follow-up, cart recovery emails. In addition to that, an automated SMS after cart abandonment is available like in the tools mentioned above.
Privy might be the best bet for ecommerce beginners, who are still focused on growing their email list and don’t need a sophisticated tool for customer database segmentation and an omnichannel approach. This platform even has the sending limit – they can cover up to 200 000 mailing contacts and up to 10 000 SMS recipients.
Let’s look at their pricing.
Privy pricing, as well as its functionality, is tailored for ecommerce beginners.
On top, they charge $0.1 per SMS. It’s almost ten times more than Omnisend.
Mailerlite is a proper solution for those who are still getting their feet warm in email marketing and marketing in general.
This platform has an intuitive and user-friendly design, a drag-and-drop editor, beautiful newsletters, in-house signup forms, and basic automation features. So it’s good for beginner email marketing.
However, Mailerlite won’t cover your sophisticated needs as advanced segmentation, omnichannel communication, or in-depth reporting.
Up to 1000 subscribers and 12000 emails per month, Mailerlite is free of charge.
Further pricing is as follow:
All tools on this list are high-end solutions for email marketing. Some of them are better in terms of functionality, and expertise level, while others have a better price.
Define your business needs and try the tools before you make your decision.
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This article originally appeared in the Omnisend blog and has been published here with permission.