Shopify Ecosystem

6 SMS Marketing Myths Debunked


Whether you’re new to marketing your business or a marketing veteran, you, like the rest of us, have probably realized that each channel or tactic has real pros and cons. However, some channels, like SMS, have myths too. 

Many of these SMS myths have been around since the inception of SMS marketing in 2000 but did you know that most of them have since been disproven? If you’re still stressing over these misconceptions, you’re letting one of the most powerful and relevant marketing channels slip through your fingers.

Keep reading to see the top disproven myths about SMS and some facts to support them. 

Myth #1: SMS is spam and annoys customers

Interestly, email is shown to be the true spam channel with 49.7% of emails being spam. Although text message marketing is personal and therefore carries a spam risk, it’s actually the reason for its success. More and more, customers are receiving and engaging with SMS messages from brands they love. The reason is simple, SMS cuts through the email, app, and social media pop-up clutter. In fact, 70% of customers say SMS is a good way for brands to get their attention.

Myth #2: It’s expensive

Signing up for a new tool, even an affordable one, always feels like a risk. But SMS marketing is a cost effective solution that’s worth the investment. With costs for many channels soaring, like 45% YoY increases for Facebook ads at an average CPC (cost per click) of $1.12 in 2021, it’s important for businesses to find other cost effective options. In the US, SMS messages cost about $0.0099 per message – for a personal, direct channel, we think that’s a deal that busts this myth!

Myth #3: It takes too much time and is difficult to implement

Getting started with SMS may seem a little complicated but we promise it’s not, especially if you pick the right tool. Many mobile marketing platforms, like Recart, can get you going in no time, provide one-on-one support, as well as offer free, dynamic, and highly engaging templates that make setup a breeze. 

Myth #4: It only allows for one-way communication

Many marketing channels offer one-way communication, acting as a delivery mechanism only, and because of this many businesses believe that SMS is the same.

But SMS is a great way to build 1:1 relationships with two-way messaging. What’s even better –  SMS has a 209% higher response rate than phone, email, or Facebook, proving text as not only a two-way option that builds customer trust, but also a highly successful one. Consider this myth defeated!

Myth #5: Getting SMS subscribers is difficult and compliance gets in the way

This myth is likely the one that we hear the most! And while compliance is important, it doesn’t need to be a barrier to your mobile marketing success. Most tools, like Recart, are built with compliance in mind and have teams of experts to help users easily follow all TCPA and CTIA regulations.

And it doesn’t stop there, Recart has tried and tested methods to help you compliantly convert 15% of your website visitors to your SMS subscriber list with easy to set up website pop ups.

Myth #6: SMS is only for big brands

Many small and medium-sized businesses believe that most tools and platforms are designed for larger enterprises but SMS marketing works for any size business and is easy to scale as you grow. 

Text message marketing encourages personal engagement and tailored offerings, something customers often expect from smaller businesses in store but don’t experience remotely. This opens the door for meaningful customer experiences even with a small subscriber list and a limited budget. Take a look at how Recart client, Her Juice Bar, used SMS marketing to capture subscribers and boost their ROI 49x.

Misconceptions and text messaging success

Now that you know these myths are all busted, it’s time to get started with SMS marketing. With the growth in e-commerce and mobile shopping, consider taking advantage of the success of the channel to grow a subscriber list and perfect your mobile marketing strategy. 

Still not convinced? Chat to someone from the Recart team and let us show you exactly how easy and useful SMS marketing can be for your business, book a demo now

Special thanks to our friends at Recart for their insights on this topic.
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