Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the right tools. If you’ve already got an authentic presence that engages your followers, then you’re already familiar with the reasons why influencer marketing works so well:
- Influencers appear more honest, funny, and open
- Influencers add value by promoting things they care about
- Interaction through messages and replies drives engagement
- Frequent updates build followers’ trust
Brands are investing in influencer marketing and with good reason. On average, an influencer marketing campaign generates around $6.85 in earned media value per dollar spent on paid media, and more brands are now ready to invest in influencer marketing.
These tools have the ability to make some of your social media efforts a little bit easier and much more polished, but remember, building a community isn’t based on aesthetics alone. Authenticity wins over polish. If you’re looking to build on your already established audience, these tools can help boost social media engagement.
Looking to join a network of discoverable influencers? Pixlee.me might be your favorite free tool. This part of the Pixlee platform enables brands to discover and communicate with their influencers and advocates. Brands already using Pixlee for influencer management can use Pixlee.me for direct messaging through the Pixlee platform. This platform makes it easy for brands to seamlessly recruit influencers (like you!) to join a campaign and connect your Instagram to your brand in one single action.
(Source: Instasize app)
Instasize is a handy photo and video editing tool that simplifies the process of creating the right kind of visuals for your IG feed. If you want to optimize your images for your visual campaigns, Instasize is the intuitive and creative tool you need.
Some of the features we love about this app are:
- Neat visual layout with dark and light modes
- Curated filters to match any image
- Visually-appealing of text, borders, and collage styles to choose from
- Special iOS features: intuitive tools that recommend the best filter to use for your image, access to free images, beauty tools, and video editing
Instasize can be downloaded for free on both the Apple App Store and the Google Play Store. For $4.99/month, you can gain access to the app’s premium features which include a constantly-updated arsenal of filters, borders, and text styles.
Canva is a powerful design tool that can help anyone translate their ideas into well-designed images. Even if you don’t have a background in design, you can streamline the process of creating professional images with the platform’s vast library of templates. Canva also has a free logo maker that applies the same intuitive editing controls to a wide library of logo and text templates. The app is available for free on both the App Store and the Google Play Store. In-app purchases apply.
Made is an Instagram Story editor designed to elevate your IG Story game. If you thought you were doing enough for your IG Stories, think again. IG Stories as a whole have at least 500 million active viewers daily, and users enjoy interacting with them over other platform’s stories because they are able to send these stories to others, tag users, and reply to stories. This kind of user activity can translate to massive engagement potential, and you can also use various Instagram tools for best results on social media.
Revamp your Insta Stories by applying dozens of templates, backgrounds, filters, and premium fonts. Whether you are into minimalist, DIY, artistic, or trendy themes, Made has a collection of templates that will make your content look more polished.
Now that you have access to some of the best editing tools, it’s time to work on a strategy for your social media posting schedule. One of the secrets to a thriving online following is an organized content calendar. Know not just what to post but also when to post. Buffer is a powerful tool that can simplify your posting across different social media platforms. Pre-schedule posts, preview how images look on your feed before posting and edit captions and hashtags with ease.
Get Buffer on the iOS or the Google Play Store.
If you have a personal website or blog, use Pixlee’s free social feed feature to showcase your social networks on your website if you have one. Pixlee will pull new posts from your social feed and spotlight them aesthetically in a display or carousel on your website. Not only will this tool allow you to redirect your website’s audience to your Instagram, for example, but you only need to set it up once, and Pixlee will automatically select and display your posts on your site in real-time as you post them. Keep your posts relevant with trending hashtags, that will also be displayed when someone clicks on an image from your site’s gallery.
Previously, to capture high-quality images, you had to use a DSLR or an equivalently sophisticated (and expensive) camera. Now, with iPhones and other cutting-edge smartphone cameras, you don’t necessarily need to buy a separate camera. If you’re not going the professional camera route, you’re going to want to at least explore the best in smartphone technology. And for good reason – images that are relatable and less-produced often appeal to consumers and connect with your community better. Balancing polish with authenticity, smartphone cameras can create interesting images that are social by nature.
Keep these 7 tools in your social media arsenal and you’ll have everything you need to make a powerful influencer presence. With a little practice, you’ll boost yourself to influencer status in no time.
This article originally appeared in the Pixlee blog and has been published here with permission.