Shopify Ecosystem

7 Up & Coming Beauty Influencers Who Can Highlight Your Brand


Whether you’re selling makeup, skincare, or hair care products, the beauty industry can often feel oversaturated. So, how do you stand out? 

To resonate with your target audience and gain a competitive edge, incorporate well-aligned influencers into your marketing mix. These influencers not only provide their beauty expertise, but they’re also able to showcase real results from your products and add social proof. 

For your next campaign, work with these 7 up-and-coming beauty influencers to make your brand shine. 

@princess.kaae_ – 86.7K Followers

Soft glam, full glam, natural makeup, bright and colorful looks — Katrina does it all. Based in SoCal, Katrina is a beauty influencer, model, and makeup artist. On her Instagram, she documents her gorgeous makeup looks, shares makeup tutorials, and takes her audience along on “Get Ready With Me” videos. 

Key features:

  • Perfect fit for: makeup and cosmetic brands, hair care products
  • Past partnerships: Juvia’s Place, Dose of Colors, IPSY, and more
  • Audience location: New York City, London, and Los Angeles – 52K Followers

If you’re in need of a skincare expert to endorse your products, work with Jay. Jay is an experienced beauty blogger who specializes in skincare and cosmetic product education. His content typically features his advice for different skin types, his top product recommendations at varying price points, and step-by-step how-to videos. 

Key features:

  • Perfect fit for: suncare products, skincare brands, and makeup and cosmetics
  • Past partnerships: No7 USA, L’Oreal, ZitSticka, and more
  • Audience location: New York, Los Angeles, and London

@hearhairr – 24.4K Followers

It can be difficult to tackle natural hair care on your own. That’s why we love Kalere, a natural hair enthusiast who helps her audience conquer their own natural hair journeys. On her Instagram and YouTube, she shares tips and tricks for effective, simple hair care — showcasing the products she loves and explaining the techniques she uses.

Key features:

  • Perfect fit for: hair care products for natural hair and hair styling products
  • Past partnerships: Carol’s Daughter, Camille Rose, and more
  • Audience location: United States, Nigeria, and South Africa

@allywithacne – 16.7K Followers

Need a spokesperson for your skincare brand? Look no further than Ally. Ally shares her unfiltered skin with the goal of inspiring confidence and self-love in her audience. In addition to honest skincare reviews, she posts relatable Reels, skincare dos and don’ts, and before-and-after shots of her skin. 

Key features:

  • Perfect fit for: skincare brands, particularly for acne-prone or sensitive skin
  • Past partnerships: La Roche Posay, CeraVe, and more
  • Audience location: United States, India, and Egypt

@makeupbymurry – 22.9K Followers

Calling all makeup brands! Marisabel is a professional makeup artist certified in makeup designory. Her content perfectly showcases her talents through a wide range of looks, from bridal and social artistry to costume makeup. 

Key features:

  • Perfect fit for:  beauty tools, makeup and cosmetics
  • Past partnerships: Nova Beauty, Grande Cosmetics, and more
  • Audience location: United States, Venezuela, and Spain

@kayscurlies – 32.5K Followers

Kayline is a NYC-based creator who shares hair care tips — particularly for those trying to figure out how to take care of their curls. Her Instagram feed is full of Reels with helpful how-to’s, favorite hair products, and various hair care methods for curly hair. 

Key features:

  • Perfect fit for: curly hair products and hair accessory brands
  • Past partnerships: CURLSMITH, Tropic Isle Living, AG Hair, and more
  • Audience location: New York City, London, and Los Angeles

@antwtff – 21.5K Followers

When talent meets creativity, you get Ant. Ant is a professional makeup artist, a member of the Ulta Beauty Collective, and a studio artist for beauty brand About Face Beauty. From fun makeup tutorials and product reviews to “Get Ready With Me” Reels, their Instagram is a beauty lover’s dream come true.

Key features:

  • Perfect fit for: beauty tools, makeup and cosmetics
  • Past partnerships: Ulta Beauty, Fenty Beauty, and more
  • Audience location: New York City, Los Angeles, and Chicago

Interested in seeing detailed stats for these Instagram influencers and millions more just like them? Book an Aspire demo.

Special thanks to our friends at AspireIQ for their insights on this topic.
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