Aaron Orendorff
58 posts
By day, Aaron is the Head of Marketing at Recart — an SMS platform for ecommerce businesses. By night, he’s the founder of iconiContent — providing fractional strategy on everything from copywriting to landing pages to podcasts. Previously the Editor in Chief of Shopify Plus, Aaron’s work has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more.
March 14, 2024
Ecommerce Customer Retention: A New Definition & 10 Strategies That Don’t Take A ‘Lifetime’
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14 minute read
September 20, 2023
Facebook Ad Budget & Cost Calculator: How To Set Spend Within Ads Manager For Ecommerce Profitability
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16 minute read
September 16, 2023
Your TikTok Ecommerce Guide: Tactics, Examples & How To Succeed Without Dancing
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13 minute read
September 14, 2023
25 SMS + Email Campaign Examples For Ecommerce: How & Why To Send More, Not Less!
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9 minute read
September 13, 2023
Your Last-Minute (But-Not-Too-Late) Black Friday Ecommerce Checklist & Mistakes To Avoid
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6 minute read
September 12, 2023
Ecommerce Email Mistakes: Cara’s Big Fat Article On How To Stop Sending Bad Emails & Start Making More Money
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12 minute read
September 5, 2023
Marketing Efficiency Rating (MER) & Ecommerce: How To Hold Every Ad Dollar Accountable For Profit
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8 minute read
September 4, 2023
Still Trying To Figure Out Attribution Post-IOS 14? Real-Time CLV Is Ecommerce’s Magic 8-Ball
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5 minute read
September 1, 2023
Why ROAS Is A Terrible Metric And Three That Actually Matter:
The ‘Gift’ Of IOS 14
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5 minute read
August 31, 2023
Advantage+ Shopping Campaigns & Performance 5: Meta’s New Updates Are Nothing New
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4 minute read
August 28, 2023
Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard To Thrive Amid DTC Disruption
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17 minute read
August 19, 2023
Social Media Advertising: 35 Examples + 5 Steps For A Creative Strategy Guaranteed To Work*
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17 minute read
August 8, 2023
Google Ads Vs Facebook Ads: Five Steps For Ecommerce Businesses & All The Right Questions
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10 minute read
August 5, 2023
Ecommerce Pop-Ups That Pop-Off 17-Point Checklist + 45 Examples To Build Your Email List
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18 minute read