Author - Alexa Collins

Sweetapolita—with its 300,000 and climbing Instagram following—might be known today for its festive sprinkles and deluxe boxed cake mixes, but in...

Building community is at the heart of any great Instagram business strategy.  Whether you sell kitchenware, mid century modern furniture...

Creating a marketing calendar is like renovating a house. You can schedule everything to a T, hire all the right craftspeople, and purchase the most...

Supply chain issues, shipping delays, and fulfillment challenges are on the rise. So are customer expectations. Shoppers favor fast, free shipping...

Implementing a multichannel sales channel strategy has become a requirement for every business. The strongest brands are the ones that meet customers...

The affordable fine jewelry movement is putting a stake in the sand. As ecommerce and the direct-to-consumer market booms, entrepreneurs are...

A thoughtful, deliberate blogging strategy can help you nurture customer relationships, generate recurring inbound traffic, and give you a way to...