Author - Alexandra Matheny

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. (You’d be surprised to see how many fishing...

It’s a marketer’s worst nightmare: For whatever reason, a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen...

In an earlier article, we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty...

Zaius Activated Customer Data Platform Zaius is the Activated Customer Data Platform that assists growing brands to achieve higher CLTV by delivering...

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer...

BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen and MCT oil powder. The...