Author - Alison Murtagh

Customer trust is essential for building a successful ecommerce brand. One of the most important reasons for gaining your customers’ trust is because...

This blog series gives insight into the day-to-day life of LoyaltyLion’s leaders. We’ll look at managers from all teams – diving into their careers...

In the world of loyalty programs, customer retention is not a new term. In fact, it’s the foundation behind why loyalty programs came into existence:...

The unboxing experience is an incredibly effective marketing tool because it’s what drives customers to build a relationship with a brand and repeat...

Ecommerce optimization hangs on making a customer feel unique and valued through personalization.  According to Segmentify, 74% of customers feel...

As an ecommerce brand, it’s easy to get stuck in a race to the bottom by slashing prices, particularly during peak sales periods like Black Friday...

This blog series gives insight into the day-to-day life of LoyaltyLion’s leaders. We’ll look at managers from all teams – diving into their careers...

This blog series gives insight into the day-to-day life of LoyaltyLion’s leaders. We’ll look at managers from all teams – diving into their careers...