Author - Jennifer Baker

As today’s youth grow more versatile with mobile devices and developers create more kid-friendly apps, young influencers are stealing the show. Here...

Influencer networks, or influencer opt-in networks, is a transactional way to streamline the influencer marketing process. Also referred to as the...

A major myth about the value of influencer marketing is that it only works for big business. But the truth is that influencer marketing works great...

Implied in the term influencer marketing is the concept of social influence. Rather than blindly accepting that this marketing approach works, we...

2020 has been a year for online shopping, and many experts contribute much of that success to the economic effects of COVID-19. However, experts...

Consumers love video. In fact, experts anticipate the video marketing industry to reach nearly $50 billion by 2022. And thanks to new developments in...

Committing to understanding how influencer revenue tracking works can help you take your brand to the next level, particularly if you operate in the...

Social media shows no signs of losing steam as 2021 approaches. Platform developers (engineers) and users (recorded engagements) act as key players...

The holiday season places unusual demands on eCommerce. Standing in line for brick-and-mortar Black Friday sales is losing its allure – especially...

To be successful in eCommerce, all you need is an online store with decent UX design and a consistent paid media strategy, right? Not quite. As...

Even if you are confident in the quality of your product line and are excited to partner with influencers, it may feel intimidating to contact...

Social media marketing has not stopped evolving since its inception. Likewise, digital marketers have looked for more nuanced ways to leverage their...

Organic social content creates a foundation for a strong online presence. But organic social reach has its limitations. That’s why a sustainable...

The holidays are often the busiest time of year for DTC brands. While some consumers shop super early or late, most officially begin their holiday...

Who is Tao Clean? TAO Clean creates personal care devices that use technology to help their customers live with the highest cleanliness standards...

Authentic content is key to amplifying brand image, marketing decks, consumer trust, and sales. Often, the trick is knowing how to leverage authentic...

Even before COVID-19 sent consumers home to shop from their smartphones, online shopping had surged over traditional brick-and-mortar shopping and...

Social media is not just a place for friends and families to connect – it’s also a marketplace wherein online communities exchange feedback on some...

Influencer marketing is a relatively new marketing approach. As such, there is terminology overlap between influencers and ambassadors. Still...

Negotiating with influencers and identifying a fee structure is often one of the most challenging parts of scaling your influencer program. Without...

One of the most popular ways to take your influencer program to the next level is to use discount codes and affiliate links. Both will help you track...