Author - Jennifer Baker

Ever heard someone say, “Print is dead?” Well, the thriving BookTok community is here to prove them dead wrong.  TikTok users have viewed the...

Representation matters when it comes to marketing, and the value of building an inclusive community goes far beyond just increased brand sentiment...

Gabriella Wisdom, a travel influencer, inspires wanderlust and sustainability through Postcards from Hawaii. It was a cold October evening, and...

Few content creators have a zest for life quite like outdoor influencers. Whether they’re a weekend warrior or someone who has left it all behind to...

Influencer marketing is one of the most effective and cost-efficient strategies for brands in the creator economy. In fact, recent research shows the...

Whether it’s taking a slip n’ slide on a morning commute or using a cupcake to buy a pair of shoes, brands have proved time and time again that no...

It seems like reality TV has become the ultimate stepping stone for becoming an influencer. After all, before going on the Bachelor, JoJo Fletcher...

Mobile devices have ushered in a new era of digital gaming over the last 15 years. Now, with more than 2.2 billion players worldwide and a variety of...

Have you ever heard a song that brought you back to a moment in time that you forgot even existed? For better or for worse, music and memory share a...

A study by Statista estimated that Americans likely spent almost $110 billion on pet supplies in 2021 alone. Leading the pack of pet buyers is a...

Influencer relations is the process of nurturing authentic, long-term partnerships with creators. Those who do it well cultivate a team of brand...

Lori Ballen has always been addicted to teaching.  It started when her sister was born. Though only one year her senior, Lori helped guide her...

Picture this: You’re just about to add a comfy chair to your online shopping cart, but then you realize you’ve made one mistake—you haven’t checked...

If you’re new to influencer marketing, it can seem like everybody is speaking a different language. Between product seeding, KOLs, and EMV, trying to...

Brands that want to reach a wider audience in 2022 should look no further than Twitch – the king of social media live video streaming.  Despite...

Instagram is one of the first platforms to launch what is now referred to as the Creator Economy. Before influencer marketing was a well-established...

As inflation soars, there have been talks about a potential recession looming on the horizon. The brands who will successfully weather this storm are...

When influencer content meets paid advertising, it creates marketing magic known as creator licensing. Once a well-kept secret known only to a few...

Influencer recruiting is the key to running successful influencer campaigns. You want to be sure that the influencers you invest in are true brand...

People love compelling stories of those who’ve defied the odds and accomplished incredible feats. Nowhere is this quite so apparent as it is in the...

Consumers spend trillions of dollars each year shopping online—$5.54 trillion, to be exact.  For marketers, those figures prove that there are more...