Mobile devices have ushered in a new era of digital gaming over the last 15 years. Now, with more than 2.2 billion players worldwide and a variety of...
Author - Jennifer Baker
A study by Statista estimated that Americans likely spent almost $110 billion on pet supplies in 2021 alone. Leading the pack of pet buyers is a...
Brands that want to reach a wider audience in 2022 should look no further than Twitch – the king of social media live video streaming. Despite...
Instagram is one of the first platforms to launch what is now referred to as the Creator Economy. Before influencer marketing was a well-established...
Influencer recruiting is the key to running successful influencer campaigns. You want to be sure that the influencers you invest in are true brand...
People love compelling stories of those who’ve defied the odds and accomplished incredible feats. Nowhere is this quite so apparent as it is in the...
As warm weather approaches, many health, wellness, and fitness brands are poised to attract new customers online. Marketers often turn to health and...
Content marketing is the backbone of all forms of marketing and shapes the core of any successful marketing strategy. With relevant, up-to-date, high...
Brands that develop a personal relationship with their influencers gain an edge that other brands simply cannot offer. Relationship building is a...
Influencer marketing has taken social media by storm in the last five to 10 years. Since COVID-19, more talented people have joined the Creator...
A perfect brand pairing with a famous actor or musician can attract the attention of millions of consumers instantly. The growth of influencer...
Influencer marketing spend in the United States has seen nearly a 100% increase over the last three years as more and more brands discover the...
Consumers talk. In every social media platform, dinner party, and networking event, someone mentions something they bought. These conversations fuel...
Word-of-mouth marketing is easier said than done. Brands are learning how to partner with creators to harness the social proof needed to increase...
The GRIN Gets Real podcast is a show for marketers, by marketers, to talk shop and share insights on the ever-changing landscape of the digital world...
Consumer privacy is one of the most important issues for ecommerce and marketing today. New laws like the CCPA and GDPR have forced companies and...
Purchasing a new or used vehicle is one of the largest buying decisions a consumer will make. As such, automotive industry brands need to consider...
Wine is best enjoyed with friends, and wine influencers are the closest thing brands have to recreating that relationship in the digital landscape. ...
Few would have expected that six hours without Facebook could rock the world, but that’s exactly what happened during the recent social media outage...
Among the fastest growing social causes on social media is the concept of environmental sustainability. Eco-friendly brands and eco influencers and...
Influencer marketing is an industry currently worth nearly $14 billion. This is more than 10 times its value just five years ago when it broke $1...
