Author - Jennifer Baker

Innovation has always been a top priority for brands looking to improve their products and services and perfect the customer experience. But staying...

In one of the most widely covered influencer marketing case studies to date, Nielsen Catalina Solutions logged an astounding 11x return on investment...

It can be simple enough to manage influencer marketing campaigns with just a handful of creators. And after a few early wins, brands might be tempted...

The live streaming market is already worth billions, and it’s only expected to grow. But even with so many revenue opportunities, many brands still...

High engagements are a sure sign of a captive audience and a healthy social media campaign—two things every brand needs to tell their story...

What do Taco Bell and Dolce & Gabbana have in common (aside from impeccable taste, of course)? They’ve both fully embraced the NFT craze and...

It’s no secret—consumers would rather get product recommendations from peers rather than brands. A Stackla study found that 60% of consumers view...

A shroud of mystery surrounds the Instagram algorithm for many of the platform’s users. But what does “the Instagram algorithm” even mean, really...

Mobile devices have ushered in a new era of digital gaming over the last 15 years. Now, with more than 2.2 billion players worldwide and a variety of...

A study by Statista estimated that Americans likely spent almost $110 billion on pet supplies in 2021 alone. Leading the pack of pet buyers is a...

Brands that want to reach a wider audience in 2022 should look no further than Twitch – the king of social media live video streaming.  Despite...

Instagram is one of the first platforms to launch what is now referred to as the Creator Economy. Before influencer marketing was a well-established...

Influencer recruiting is the key to running successful influencer campaigns. You want to be sure that the influencers you invest in are true brand...

People love compelling stories of those who’ve defied the odds and accomplished incredible feats. Nowhere is this quite so apparent as it is in the...

As warm weather approaches, many health, wellness, and fitness brands are poised to attract new customers online. Marketers often turn to health and...

Content marketing is the backbone of all forms of marketing and shapes the core of any successful marketing strategy. With relevant, up-to-date, high...

Brands that develop a personal relationship with their influencers gain an edge that other brands simply cannot offer. Relationship building is a...

Influencer marketing has taken social media by storm in the last five to 10 years. Since COVID-19, more talented people have joined the Creator...

A perfect brand pairing with a famous actor or musician can attract the attention of millions of consumers instantly. The growth of influencer...

Influencer marketing spend in the United States has seen nearly a 100% increase over the last three years as more and more brands discover the...

Consumers talk. In every social media platform, dinner party, and networking event, someone mentions something they bought. These conversations fuel...