Author - Jessica Wynne Lockhart

In an era of news reports about human rights abuses, climate change, supply chain crises, and food and product recalls, it’s no surprise that...

Illustration by Jennifer Tapias Derch According to Statista, the augmented reality market is valued at $30.7 billion, with around 810 million active...

Illustration by Diego Blanco How is AR/VR shaping the future of ecommerce? In crowded digital marketplaces, how can you stand out from the...

Illustration by Diego Blanco From optimizing the speed of your site to offering discounts and free shipping, there are countless strategies and...

In 2020, worldwide retail e-commerce sales totaled $4.28 trillion USD. By 2024, that number is expected to grow by 47%, to a staggering $6.3 trillion...

Illustration by Jennifer Tapias Derch Every step of your customer’s journey on your website is a pivotal opportunity to make their paths...

Table of contents What is omnichannel marketing? Benefits of using a personalized omnichannel marketing strategy How to create an omnichannel...

It’s not the destination that matters—it’s the journey. Or so they say. While this adage may be true for most things in life, in the case of...

When experts predicted that lives shopping was going to be one of the biggest ecommerce trends of the future, more than a few questioned its staying...

In ecommerce, knowing how to price products isn’t altogether unlike the game show The Price is Right.  Set your price too high and you’ll be knocked...