Author - Payal Hindocha

In part I of this series, we explained why cookies have traditionally been important for online advertising, and how the entire online ecosystem is...

Make your peace with how things used to work because pixel tracking and cookies are about to go extinct. Recent iOS 14 changes, as well as Safari and...

As discussed in a previous post, Apple’s Safari and Mozilla’s Firefox now block third-party cookies, and Google will be doing away with third-party...

In case you haven’t heard — or if you’re immune to the virality of digital marketing’s latest hot topics — Apple’s recently released iOS 14 includes...