Author - Sophie Macdonald

Sophie is the content marketing manager at Marsello – the eCommerce and POS marketing app that ticks all the retention marketing boxes with email flows, SMS marketing, customer segmentation, tiered loyalty programs, and more. Sophie has featured in numerous online and print publications including, eCommerce Fastlane, VendHQ, Shopify’s partner blog, BigCommerce, Fashionpreneur’s Lounge, GoBeyond AI, and InternQuest, to name a few.

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