As part of BVA’s agency Diversity and Inclusion plan, we have partnered with Start Small Think Big to help support Black-owned small businesses. Black History Month marks February as an annual, national celebration of the central role African...
Acquisition
All the marketing, pricing, and promotions in the world won’t save a business that can’t get customers through their checkout. Luckily with enough...
“One-page checkout” is more than another ecommerce catchphrase. It can significantly reduce the likelihood of cart abandonment for online...
Announcing our $27 million Series B funding round, led by OMERS Ventures, with participation from existing investors Whitecap Venture Partners and...
Welcome to Part Four of our New Year Blog Series, Back to the Basics: How to Increase Average Order Value On Your eCommerce Store. This article was...
Welcome to Part Three of our New Year Blog Series, Back to the Basics: How to Increase Conversion Rate On Your eCommerce Store. This article was...
Welcome to Part Two of our New Year Blog Series, Back to the Basics: How to Increase Customer Lifetime Value in 2021. This article was originally...
Welcome to Part One of our New Year Blog Series, Back to the Basics: Tactics to Increase Revenue for Your eCommerce Store in 2021. This article was...
We’d like to introduce you to George Fernandez, BVA’s Director of Sales. George joined the BVA team in September 2020, bringing to the table a wide...
More merchants are finding that their websites are not inclusive to online shoppers with disabilities. For many, it may come as a surprise that their...
On Thursday, November 12th, BVA and Gorgias hosted a joint strategy webinar focused on how to optimize customer experience (CX) for Black Friday /...
It’s that time of year again, only it’s going to be a different sort of BFCM. We’ve all had to pivot and adapt during these uncertain...
As the Chief Technology Officer (CTO) and one of the four founders of Bold Commerce, Eric Boisjoli has both the real-life experience of making Black...
Major retailers like Walmart and Target are closing their doors for Thanksgiving this year to help combat a growing global pandemic. What does this...
In June 2020, BVA found our agency in the face of an opportunity as we collectively discussed the murder of George Floyd and the Black Lives Matter...
The holiday season is approaching fast. With many customers planning to skip in-store shopping this year, online purchasing is expected to be bigger...
We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever. Which means there’s a ton of opportunity. But...
Using the new Postscript integration available in Recart, you can collect phone numbers in Facebook Messenger conversations and sync them to...
Shopify stores and blogging go together like tea and cake. Or coffee & cake, if that’s your thing. Or maybe you’re the vodka and ice...
Visual discovery is a powerful tool to promote brands and help shoppers find products that will inspire them. As more people are coming to Pinterest...
So you’ve mastered your understanding of your customer segments and now you want to apply that knowledge to your marketing. Welcome to part three...
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