Customer acquisition is often viewed as one of the most expensive aspects of any brand’s success. When most marketers think about customer acquisition they associate it with expensive advertising budgets and deep discounting. However, there are...
Acquisition
When it comes to creating content that you know your audience will love, it’s easy to play it safe. It’s natural to stick to formats that are the...
“Public relations is an essential part of doing business — which is why you’re probably shelling out big money to an outside PR firm. However, the...
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out to...
Are you looking to get into more in-depth conversations with your audience? Facebook now allows businesses to use the ‘Send Message’ call to action...
Facebook is now testing in-app checkout for a small set of advertisers who are running dynamic ads, and is allowing pages to turn organic Instagram...
Foodies used to be few and far between — a small group of people with Saveur subscriptions and Le Creuset cookware. But today, it seems like everyone...
So you’ve thought about customer acquisition strategies before, and maybe you’ve even paid for ads to acquire new customers. You’ve probably also...
Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. In order to get each of these...
As Cheifs fans rejoice and 49ers fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that real...
Super Bowl is around the corner — a time when brands of all sizes are looking to make a splash. How can marketers turn heads by leveraging the...
For the past year, I’ve been helping our largest merchants’ marketing teams to develop their Messenger marketing strategies and generate tens of...
According to a 2018 report by Content Marketing Institute, 86% of companies utilize content marketing to some degree. Of these, roughly 30% believe...
Let’s make one thing clear: All changes that browsers are introducing these days do not affect you sending or your subscribers receiving push...
People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products...
A failed marketing campaign is every marketer’s nightmare. A campaign that fails because it’s offensive is every marketer’s worst nightmare. Nobody...
Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel...
In the summer of 2016, the world was forever changed with the release of Pokemon Go. The mobile game took everyone by storm, becoming the most...
Should “customer journey” be part of your eCommerce vocabulary? Absolutely! Customer journey mapping can help you learn how people behave when they...
If you’re one of the many marketers that share your content on Facebook, Twitter, and Linked before calling it good and moving on, this...
Automation tools are essential for digital engagement with customers. But once you’ve automated everything you can, what’s left...
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