Today, our users are actively looking for personalized customer experiences. Targeted email marketing is a great way to respond to that need by...
Acquisition
There’s been a significant shift in mindset about consumer roles: Buyers demand, retailers adapt. And North America’s top retail leaders are saying...
What’s up for grabs over Halloween? Plenty of candy, for sure. But also more than $3 billion in online sales. That’s one treat you don’t want...
“Hey Siri, find me the best basketball shoes for under $100.” “Hey Google, what’s the closest Chinese food restaurant?” Chances are, you’ve used an...
After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC...
Snapchat has this week published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including...
With Black Friday, Cyber Monday (BFCM) bearing down, we know three things… Conversion rates are about to explode 📈 Likewise with customer acquisition...
Plan for the holidays like 50 of the world’s top brands. They’ve generously agreed to share their holiday marketing plans and strategies—when they...
One of the main reasons that Facebook ads don’t convert is that they’re often focused on what you want to gain from a new customer instead of what...
What is Omnichannel Retail? Omnichannel retail doesn’t require you to be everywhere, just everywhere your customers are. This distinction is what...
Customer service is at the core of great customer experiences. Your customer service team is just not there to fix problems, but can also win back...
ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights...
When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like...
By now, most Shopify store owners are aware of the importance that social media plays not only in the everyday lives of their customers but in the...
The customers you acquire with ads have a few things in common: They’re likely to check out as a guest They’re looking for a deal They’re not coming...
With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers have become the core consumer focus for a great majority of...
Social media marketing is a powerful way to direct organic traffic to your brand. But there’s a catch: social media only works when you have an...
Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to...
Data is key to making great decisions in e-commerce. If you have the right information, you can make the right choices for both you and your...
An effective Messenger Marketing strategy requires collecting OptIns from your customers. Opting-In is easy—as easy a click or two. It’s so easy that...
With so many brands now choosing to sell online, it’s no longer an advantage to simply have an ecommerce website. Social media-savvy businesses have...
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