Acquisition

ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights...

When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like...

By now, most Shopify store owners are aware of the importance that social media plays not only in the everyday lives of their customers but in the...

The customers you acquire with ads have a few things in common: They’re likely to check out as a guest They’re looking for a deal They’re not coming...

With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers have become the core consumer focus for a great majority of...

Social media marketing is a powerful way to direct organic traffic to your brand. But there’s a catch: social media only works when you have an...

Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to...

 Data is key to making great decisions in e-commerce. If you have the right information, you can make the right choices for both you and your...

An effective Messenger Marketing strategy requires collecting OptIns from your customers. Opting-In is easy—as easy a click or two. It’s so easy that...

Blame Netflix. We are truly entering a new era of SEO. Personalization buzz began trending last year when a study by Forrester exploring top...

Most B2C marketers think they already know everything about customer segmentation. You create a list of similar buyers, send them a targeted email...

Dynamic Discounts protect businesses from coupon fraud. Most Shopify merchants have fallen victim to Coupon Fraud at one point or another. Bad apples...

From Facebook and Instagram Stories to YouTube, video has undeniably become an essential tool for marketing your business. In fact, 87% of consumers...

The Instagram bio is often treated as an afterthought—a line or two about your company you hastily fill out when you create your account. In reality...

It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in...

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing...

Do you know the customers who buy from you regularly? They’re the ones who open and click on your emails, like your posts on social media, buy new...

Cold traffic can be hard to convert. New visitors don’t just become customers the first time they come across your business—you need to earn...

A great email marketing tool can make or break a digital marketing strategy. Choosing a great tool means you’ll have the features you need to convert...

Google Ads is arguably one of the most misunderstood platforms for paid advertising. Many business owners promote their wares with sponsored posts on...