Branding

The search for authentic influencers Modern social media influencers can be traced back to the “mommy bloggers” of the early 2000s. A fitting start...

And we remember 80% of what we see and just 20% of what we read. So if your product photos are, let’s just say…less than stellar, you’re...

When it comes to areas for improvement, there’s nothing marketers love more than a good report. Show us performance metrics, actionable insights, and...

Amidst the chaos that is the world today, there’s one sad fact I can’t get out of my mind: summer is effectively canceled. I don’t even like summer...

Usually at this time of year, we bring you the latest and greatest Shopify announcements from their Unite conference in Toronto. This year, however...

Upselling is one of the oldest sales tricks in the commerce handbook. What’s an upsell? Let’s look at an example. You’re at the coffee shop...

The list of topics this week might not be super long, but there’s a lot to unpack here. Italic is a luxury brand without labels.  But what makes it...

This blog post was contributed by David Campbell, CEO of Tropic.  Tropic is a Buyer Enablement Platform designed to make researching and buying the...

Product bundling is a key strategy for Shopify merchants to increase their average order value. Bundles are individual products or services that can...

Karolina Petraškienė Content Marketing Manager Reading Time: 6 minutes With 93% of customers saying online reviews impact their purchasing decisions...

So, you’ve decided to give this whole text message marketing thing a shot. The next step is to dig into your CRM or list of contacts and start...

Tea—what’s not to love about it? Tea, as a drink, has enjoyed great cultural importance throughout history. It’s a feature in social rituals both big...

Karolina Jūrėnė Product Marketing Manager Reading Time: 5 minutes Seeing increasingly more marketers adopt SMS as one of their primary channels...

Whether you’re launching your first ecommerce business, or if you’ve been selling online for a while and you’re only now getting around to figuring...

We’ve all heard of Bombas, right? Today, they have a $100M brand. But when they first started out, their marketing budget looked a little different…...

Influencer marketing is not isolated to social media marketing strategies. The term influencer marketing acts as an umbrella category that is truly...

As a merchant, you understand how important it is to communicate with your customers and build an ongoing relationship with them. Email can be the...

In recent weeks, consumer habits and retail trends have drastically shifted. Most of North America’s population is on a stay at home order, and...

Now this is supposed to be a quick segment to get you up to speed on the latest ecommerce news… But as I’m sure you know, things are blowing up a bit...

Whitney Blankenship Content Marketing Manager Reading Time: 8 minutes “Thank you for your order” isn’t the end of the customer journey—it’s just a...

We get a lot of questions from Shopify merchants about how to create the ideal shopping experience for their customers.  How to add swatches, manage...