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We’re excited to announce our upcoming launch of the new Bold Subscriptions on Shopify! It’s fully integrated with the Shopify checkout...

It’s common knowledge that holiday email marketing is both essential and fiercely competitive. Not only do you have to ensure you’re standing out to...

Written by: Peter Messana – CEO The holiday selling season has just begun, albeit a month earlier than ‘normal’ times, but it is not too early...

For years, industry soothsayers have been predicting the vital role that martech will inevitably play in the future of consumer marketing. And...

Looking at the shopping trends of the recent years, it seems that Halloween is becoming more important every year. It is the first of many shopping...

Social media has completely changed how content is created and shared. But proper attribution and copyright have struggled to keep up with the viral...

Now, Attentive customers can fully customize their Attentive-powered SMS and email sign-up units, welcome messages, and coupons. Today we’re excited...

Effective marketing is a phenomenal tool that can help to jumpstart almost any small to midsize business. As a consultant that specializes in working...

Ecommerce optimization hangs on making a customer feel unique and valued through personalization.  According to Segmentify, 74% of customers feel...

Without customers who make purchases, refer friends, and keep coming back for more, it’s very hard to grow a business. Making your customers feel...

By now, most brands understand the important role user-generated content (UGC) — including reviews, Q&A, photos and videos — plays in the modern...

With its seemingly boundless reach and customizable formats, Facebook is still the social media platform hotspot for today’s marketers. No...

Even though email marketing is over 40 years old, it still dominates the online space. In a recent study, nearly 9 out of 10 marketers use email to...

Worldwide today, three-billion people use email. Marketing agencies, like a Facebook ad agency specializing in email marketing can tap into these...

Dan LeBlanc Our Guest Reading Time: 6 minutes As a savvy marketer, you’re well-versed on the essentials of email marketing. But, are you covering all...

During the pandemic, subscriptions are becoming an increasingly popular recurring revenue stream for ecommerce brands, with Forbes noting that...

Both startups and global brands are relying on influencer marketing strategies to help them achieve their campaign goals. Influencer marketing is a...

This blog series gives insight into the day-to-day life of LoyaltyLion’s leaders. We’ll look at managers from all teams – diving into their careers...

S’well Bottle is a stylish on-the-go reusable water bottle, food containers, and accessories brand. Today their community brings style, innovation...

At SMSBump we believe in the power of positive reinforcement. That’s why we always try to take a second to congratulate all of our Shopify users when...

As an online store, one of the most effective ways to bring in repeat purchases and ensure you don’t lose shoppers is by keeping them engaged. But...