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Recently, I made a post on LinkedIn about hitting 50/50 gender diversity among my direct reports. This milestone follows a commitment to gender...

Amid a global recession, businesses are hyper-focused on getting new customers through their sales funnel. The real, more significant question is:...

If you’re getting an affiliate program up and running, you probably already know about the importance of nurturing your affiliates. Still, as your...

Greg Zakowicz Director of Content Reading Time: 2 minutes Stop me if you’ve heard this a million times by now: “This holiday season is going to be...

Karolina Petraškienė Content Marketing Manager Reading Time: 4 minutes This year, the holiday shopping season will expand beyond Gray November into...

What is Revenue per Visit? The trinity to e-commerce digital marketing excellence lies in three metrics: Average Order Value (AOV), Conversion Rate...

Home >> Insights >> How to Curate Social Content for Maximum Impact on the Buyer Journey Locate authentic visual media content posted on social media...

In our latest edition of Mobile Messaging Masters, we’re sharing six personalized text messaging campaigns that engage subscribers, build loyalty...

We’ve all seen the effects of the pandemic on retailers: physical stores shutting down, heavy switch to digital, shoppers opting for curbside pickup...

The COVID-19 pandemic has drastically changed the retail landscape. Stores have been forced to close, consumers are more hesitant to shop in the ones...

As social media has become an inevitable part of our daily lives, more and more brands are using it to reach new audiences and engage with their...

Think back to last year’s holiday shopping season (I know, it was a simpler time). How’d you make out? Even if you spent the holiday season high...

Whitney Blankenship Content Marketing Manager Reading Time: 7 minutes With the holidays fast approaching, there’s a lot of noise in the digital...

While Instagram and Facebook are considered social media mainstays and great promotional tools for your brand, the hottest platform right now is...

Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. But for customers to...

If the past year has taught the CX world anything, it’s that building and maintaining customer relationships is the key to survival during tough...

Growing your business can come with a painful price tag. In short, all acquisition metrics degrade over time. As your ecommerce business scales...

As marketers, we have to wear a lot of hats. There are PPC campaigns to manage, a brand community to keep happy, new season launches to announce –...

After migrating from QuickBooks Desktop to QuickBooks Online (QBO), or copying an existing QBO file, you need to verify that the data is correct...

Retailers are increasingly focused on Black Friday and Q4 holidays, but as we see in the Insights data this week, orders are declining across the...

To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost all...