Influencer

Amazon is quickly becoming a destination for direct-to-consumer (DTC) brands looking to expand their reach and increase their sales. As the leading...

At the Grin Gets Real Podcast we’ve had the opportunity to talk with industry leaders and experts in the world of influencer marketing. We’ve...

When it comes to personalization, in-person showrooms appear to have a “one-up” on eCommerce – at first glance. But thanks to the latest in...

Most marketers want to diversify social media activity to reach more audiences. Reaching audiences on multiple platforms, however, can prove time...

Brands are looking for more cost-effective ways to advertise themselves online. And the secret is increasingly more obvious – loyal customers often...

Instagram has been busy during 2020, either launching or updating fun features for users and influencers. Brands have even more compelling ways to...

Within the broader conversation of fake followers and influencers, influencer pods represent a technique often used to inauthentically increase...

As today’s youth grow more versatile with mobile devices and developers create more kid-friendly apps, young influencers are stealing the show. Here...

Influencer networks, or influencer opt-in networks, is a transactional way to streamline the influencer marketing process. Also referred to as the...

A major myth about the value of influencer marketing is that it only works for big business. But the truth is that influencer marketing works great...

Implied in the term influencer marketing is the concept of social influence. Rather than blindly accepting that this marketing approach works, we...

Digital marketing has become extremely important today. This is because, the majority of the population consumes digital content on social media...

2020 has been a year for online shopping, and many experts contribute much of that success to the economic effects of COVID-19. However, experts...

Consumers love video. In fact, experts anticipate the video marketing industry to reach nearly $50 billion by 2022. And thanks to new developments in...

Committing to understanding how influencer revenue tracking works can help you take your brand to the next level, particularly if you operate in the...

Social media shows no signs of losing steam as 2021 approaches. Platform developers (engineers) and users (recorded engagements) act as key players...

The holiday season places unusual demands on eCommerce. Standing in line for brick-and-mortar Black Friday sales is losing its allure – especially...

To be successful in eCommerce, all you need is an online store with decent UX design and a consistent paid media strategy, right? Not quite. As...

Even if you are confident in the quality of your product line and are excited to partner with influencers, it may feel intimidating to contact...

Social media marketing has not stopped evolving since its inception. Likewise, digital marketers have looked for more nuanced ways to leverage their...