The holidays are often the busiest time of year for DTC brands. While some consumers shop super early or late, most officially begin their holiday shopping on Black Friday. Each year, mobile holiday shopping grows in comparison to desktop and...
Influencer
Who is Tao Clean? TAO Clean creates personal care devices that use technology to help their customers live with the highest cleanliness standards...
Authentic content is key to amplifying brand image, marketing decks, consumer trust, and sales. Often, the trick is knowing how to leverage authentic...
Even before COVID-19 sent consumers home to shop from their smartphones, online shopping had surged over traditional brick-and-mortar shopping and...
Social media is not just a place for friends and families to connect – it’s also a marketplace wherein online communities exchange feedback on some...
Influencer marketing is a relatively new marketing approach. As such, there is terminology overlap between influencers and ambassadors. Still...
Negotiating with influencers and identifying a fee structure is often one of the most challenging parts of scaling your influencer program. Without...
One of the most popular ways to take your influencer program to the next level is to use discount codes and affiliate links. Both will help you track...
Influencer activations signal the start of your influencer campaign. They play an important role in the overall influencer marketing program. What is...
Who is Lume Cube? “We’re a company that helps creators achieve their visions through lighting.” – Trevor Farrow, Marketing Manager at Lume Cube The...
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