Retention

Do you sell products online or have you built a real, successful brand? You may not have considered it before, but the two are actually different...

As many businesses ramp up efforts to acquire new customers through expensive paid ads, it’s easy for them to forget about the importance of customer...

The third annual Yotpo Partner Awards honor the outstanding companies that push the envelope on eCommerce experiences and go above and beyond to...

For any ecommerce owner, it’s important to make predictions about your sales patterns. This helps you effectively set goals and monitor your brand’s...

What does an online shopper’s path to purchase look like? Most people would simply say a shopper lands on a site, browses the content, and checks out...

Customer loyalty has always been at the heart of retail. Whether we’re shopping in person or online, we return to the brands we’ve had a positive...

You’ve launched your online store—now how do you attract traffic? We’ve long since learned that ads aren’t the only way to drive sales and get...

In an effort to help out, we’ve compiled some creative strategies for keeping customers engaged and connected during this time. As you start thinking...

With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big...

Video is the #1 form of media used in successful content strategies. Consumer attention spans only continue to shrink, and shoppers are increasingly...

On a daily basis, the Coronavirus (COVID-19) is bringing so much stress and uncertainty to our lives. I appreciate all our partners, customers, and...

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to...

You’ve got your store set up, and you have your distribution ready to go—now you just need to get the word out.  There are a lot of ways to do this:...

This marked an important milestone in the evolution of the Amazing Women in eCommerce (AWIE) program. Though we’ve been celebrating exceptional women...

In honor of International Women’s Day, which is celebrated on March 8th every year, we thought it’s time to recognize eight ecommerce brands with...

Let’s say you’re an owner of an ecommerce brand: you’ve been investing money in paid ads every season to increase sales, but you’re finding the ROI...

Determining a marketing strategy for your business comes with so many questions. What will appeal most to my customers? Should I hire a digital...

When you release new products on your ecommerce store, do you tell your customers? You definitely should! You may not realize it from the back-end...

Today’s consumers are no longer single-channel shoppers. Instead, they’re discovering products everywhere: social media, search, brand websites...

Loyalty programs are a great way to enhance your customer experience with your brand. In the ecommerce world, you don’t have the chance to make a...

Attracting new customers is expensive. Over the last five years, organic customer acquisition costs have risen close to 50%, with paid acquisition...