From what was once a linear path from discovery to purchase, shoppers now jump between channels and devices, often switiching back and forth many...
Retention
For direct-to-consumer brands especially, SMS marketing unlocks new and powerful ways to reach mobile shoppers on their phones — where they’re...
At the beginning of May, Yotpo tried something a little different. We hosted our first ever virtual hackathon, challenging our marketing team to...
As we all continue to navigate this time, we recognize the importance of bringing our customers together to answer questions, offer insights, and...
How to Use This Resource Below, you’ll find a comprehensive list of timely offers from our partners, including: Full service agencies Design and...
As consumers continue to make the shift online, both for casual browsing as well as high-intent shopping, brands have an unprecedented opportunity to...
Tell us about Medterra and the CBD space I am the co-founder and CEO of Medterra CBD. I’ve been doing this for about 3 years. We started out in my...
There are numerous reasons why it makes good business sense to have a solid customer retention strategy in place for your e-commerce business. For...
Yotpo’s suite of category-leading eCommerce marketing solutions – including Reviews, Visual UGC, Loyalty & Referrals, and SMS Marketing...
With physical stores closing down and brands forced to move online, Google has now made it free to sell on Google Shopping. As Amazon delays and...
As a merchant, there are few things better than knowing you’ve just made a sale. That all the work you’ve put into acquiring a new customer has paid...
Together is better The entire business has been shifting in order to understand the new directions our industry is heading in, and how best to meet...
Traditional step-by-step models have been upended by technology, access, and consumer behavior. Discovery can occur on any device and any platform...
We know that these times are uncertain and uncomfortable. More than anything, we want to support our customers and community in any way we can...
When consumer confidence dips, ecommerce retailers can take two different approaches to keep the cash register ringing: Keep investing in...
No matter its size, every business aims to achieve growth in one way or another. Whether this involves growing your revenue, your loyal customer...
On March 17, we conducted a survey of 2,000 consumers, asking them how their buying habits had changed since the outbreak of COVID-19. When asked...
Video is a powerful medium, and the demand for video content is increasing. On social media, for example, Facebook gets as many as 8 billion video...
With Amazon experiencing month-long delays and shortages on the products consumers need most, D2C brands have a unique opportunity to move into that...
On March 27th, the CARES Act was officially passed, which includes $376 billion in relief available for U.S.-based small businesses impacted by COVID...
One of the most universal human traits is to be identified with a group that reflects your values. And, this phenomenon also comes into play when...