Retention

Attracting new customers is expensive. Over the last five years, organic customer acquisition costs have risen close to 50%, with paid acquisition...

There’s no denying that new customers are essential to growing your brand, especially as a small business owner or new entrepreneur. After all, new...

Research shows that having a consistent brand identity across all platforms and elements has the ability to increase revenue by 23%. In other words...

Surviving in ecommerce means you need to acquire customers, and the go-to method of letting more shoppers hear about your brand is with digital ads...

As part of the ongoing series, Retail Transformed, Bloomberg Technology host Taylor Riggs, sat down with Returnly CEO, Eduardo Vilar, to discuss how...

The value of a visual UGC gallery on your brand’s site is undeniable. Consumers who view visual UGC spend 90% more time on site than shoppers who...

There’s something special about coming across niche stores that cater exactly to your  interests. A niche brand resonates with a specific kind of...

There’s something special about coming across niche stores that cater exactly to your  interests. A niche brand resonates with a specific kind of...

Gone are the days where your customers’ loyalty depended on price, product, geography and one-on-one interactions. Today, ecommerce reigns supreme –...

There’s something special about coming across niche stores that cater exactly to your  interests. A niche brand resonates with a specific kind of...

At Yotpo, we’re privileged to work with organizations at the top of their game, bringing expertise, creativity, and innovation to give brands the...

If it isn’t on your mind already, customer retention should be at the forefront of your loyalty strategy.  This is because repeat customers are...

Unfortunately for online merchants, eCommerce returns have reached staggering heights. In 2017 alone, American consumers returned $351 billion in...

Growing your customer base is important for any business, especially new ones. Without customers, how can you grow sustainably and make profit? Your...

So you’ve launched your ecommerce store; now what do you do? It’s time to build your customer base, of course! You may be wondering what a customer...

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one...

For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been working for months, or maybe even years, to build...

Let’s talk about loyalty programs and how to cultivate repeat customers using thoughtful, relevant, on-and-off-site marketing efforts. You’ve built...

Editor’s Note: This post was originally published on September 11, 2018 and was updated for accuracy and comprehensiveness on January 7, 2020...

Think of your favorite brand—what type of incentive do they offer you for your loyalty? Aside from loving their product, what makes you return...

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved...