Retention

You’ve just switched email marketing platforms, and you’ve set up all your lists and segments and you’re itching to send that first...

Last week I walked into a shoe store and became an annoying customer. I monopolized the salesperson’s time, and no, it wasn’t on purpose...

Editor’s Note: This post was originally published in October 2017, and was updated for accuracy and comprehensiveness on April 11, 2019. Building a...

Customer retention is one of a business’s best tactics for growing and increasing revenue, since loyal customers are simply more profitable...

You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new...

What makes advertising effective? How does it influence customers’ decision-making process and moves them to buy more? This is an important...

Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where...

  Pop quiz: is it cheaper to get new customers, or retain the ones you already have? Believe it or not, it costs five times as much to attract a...

As time passes, eCommerce evolves. From store platforms to payment gateways, to content strategies and social media marketing, eCommerce changes with...