Retention

In our modern marketing landscape, customer retention is vital. The latest research confirms that acquiring new customers is far more expensive than...

In ecommerce, if you aren’t moving forward then you’re falling behind. So while customer retention marketing may have been a distant lighthouse only...

You may know that obtaining new customers costs 5x more than it does to retain existing ones, and returning customers buy an average of 30% more...

Feedback is the key to delivering a brand experience your customers will love. That’s because their motivations and needs are constantly changing. As...

Referral programs are one of the most effective forms of marketing. Not only do they keep your existing customers engaged, but they also motivate...

From Instagram influencers to subway ads and the rotating window displays along your morning commute, there are a plethora of options vying for the...

Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. It’s simple, but remarkably few companies...

The Amazon brand is often made out to be the big bad wolf of ecommerce. Since launching in 1995, Amazon has quickly grown to become one of the...

The secret to building a cutting-edge rewards program is knowing what features will make the biggest impact on your customers. Sometimes the smallest...

One of the most attractive business models in the eCommerce industry today is subscriptions. According to a survey compiled by McKinsey &...

Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to...

When a brand sets out to create a more loyal customer base, their first instinct is usually to introduce a loyalty program. While this will certainly...

As an online business owner, you probably already know that people trust peer recommendations more than any form of advertising. That’s why...

Did you know that 90% of customers actually like to receive personalized communication from the brands that they shop with? The trick is actually...

You’ve just switched email marketing platforms, and you’ve set up all your lists and segments and you’re itching to send that first campaign to ALL...

Last week I walked into a shoe store and became an annoying customer. I monopolized the salesperson’s time, and no, it wasn’t on purpose. There were...

Editor’s Note: This post was originally published in October 2017, and was updated for accuracy and comprehensiveness on April 11, 2019. Building a...

Customer retention is one of a business’s best tactics for growing and increasing revenue, since loyal customers are simply more profitable than...

You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for...

What makes advertising effective? How does it influence customers’ decision-making process and moves them to buy more? This is an important question...

Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where...