Shopify Ecosystem

As a growing number of shoppers indulge in Black Friday and Cyber Monday sales, they continue to invest more attention in mobile shopping and less...

When selling on your own eCommerce store on Shopify, you’re not only competing against other Shopify stores and small retailers. You’re competing...

Hard bounce, soft bounced emails, spam – these all are keywords for poorly performed email campaigns. These troublemakers can spoil not only your...

It’s getting chilly out there! Whether you’re gearing up for a winter sale or launching a new line of cozy knits or winter coats, you’ll need a...

For most people, shopping is and has always been a highly social experience. When you go shopping, you can model clothes for your friends to get...

Optimizing your conversion rates is a highly effective approach to ensuring your sales keep growing as your store gets bigger. At the early stage of...

Lauren DowdleDecember 05 2019 Seldom are first impressions more important than your email subject line. 47% of email recipients open emails based on...

Optimonk is a popup app that helps Shopify merchants convert their store visitors into email and Messenger subscribers. For most stores, Optimonk...

It’s no surprise that Black Friday Cyber Monday (BFCM) this year was bigger and better than ever before. Adobe Analytics reported that the overall...

Now that you’ve cashed in on Black Friday and Cyber Monday, it’s time to set your sights on the next big selling season.  One strategy...

Brand ambassadors are more than just a pretty face for your brand. They are the human façade of your brand messaging and they provide a semblance of...

Brand Identity, Strategy While the wrong choice can lead to sunken costs and a poor reputation, hiring the right public relations firm can spur your...

Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to...

As we speak, millions of searches are happening online around keywords like “best holiday gifts 2019,” “top holiday gifts,” and “Christmas gifts for...

Tracktor is a powerful tool to manage and optimize your Shopify store’s post-purchase experience. From providing your customers with a page right on...

Customer Loyalty, Retention Tips Relationship marketing is crucial for almost any digital business, but as in real life, relationships require hard...

We all know that optimizing and mapping out the customer journey is a crucial part of increasing repeat and loyal customers and boosting conversion...

It’s no secret that being a parent to a toddler is a hard job. You’re literally trying to turn a tiny tot into a productive member of society...

PushOwl recently on The Cut’s Shopify podcast— The Shopify Dropify podcast to talk about the power of push marketing and how merchants can use web...

Has this ever happened to you? You’ve just spent hours perfecting your template in your email service provider (ESP), hit send, and are (obviously)...

Reaching $32 billion, the online vitamin and food supplements industry is growing faster than any other sector in ecommerce. As a pioneer in the...