Shopify Ecosystem

Analysis, Features How your product review system can increase engagement and sales Ariella BrownDecember 31 2019 “The fault, dear Brutus, is not in...

One of our company values at Privy is that we measure our success by our customer’s success. And 2019 was a huge year for you, our customers.  Here...

Customers love information. Customers appreciate it when a business can provide information about deals, services, and other changes. Many businesses...

With over 80% average open rates on Messenger, brands who use Facebook Messenger marketing are able to have personalized conversations with their...

Features, Nuts & Bolts Even before trigger-based martech came along, marketers understood the key to responding to an immediate contextual...

While marketing testing errors may not exactly leave you with a smoky lab and pieces of equipment flung about, they can be just as disastrous when it...

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved...

No matter the industry, we can all agree that winning back churned customers is good for business. But there’s more to the equation than bringing a...

When it comes to influencing holiday shoppers, ads are money makers for brands. 50% of consumers state that ads impact their purchasing decisions...

Content Marketing, Strategy The challenge of getting your subscribers to open emails on mobile is tricky but can make-or-break your performance...

As consumers heading into 2020, we are empowered by seemingly endless opportunities to make our lives more convenient. From ordering food delivery on...

December is quickly coming to a close, and it will be New Year’s Eve before you know it! Between Hanukkah, Christmas, and New Year’s, we know you’re...

Global ecommerce sales are growing every year. Shopify’s latest research even stated that global ecommerce sales will reach $4.5 trillion by 2021...

As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media or browsing online, we’re...

Brand Prix, Features In Brand Prix #8 we determine whether these brand’s on-line buying experience is smooth like a clean aisle or bumpy like a...

Analysis, Data Analysis As new privacy regulations emerge, brands will increasingly be expected to earn consumer trust before data ever reaches a CDP...

Facebook and Instagram retargeting has been a go-to retargeting channel for e-commerce store owners for years. Add Messenger retargeting to your...

You’re not the only one. Some 98% of visitors arriving on your site won’t convert—but that doesn’t mean they need to be lost forever. A marketing...

It’s often said that the most effective marketing strategy for brands is to reach the right customer, in the right channel, at the right time...

Analysis, Content Marketing The definition of Chief Marketing Officer is constantly in flux—and accepting this is the first step toward getting the...

Return customers are key to a Shopify store’s success for a multitude of reasons. They are cheaper to sell to and spend 300% more per purchase than...