Shopify Ecosystem

When you think of starting your e-commerce business, what do you think of? Glowing reviews of satisfied customers talking about how your products...

The social proof app, Fera.ai, break down how beauty brands leverage social proof and share a strategy you can easily implement. The ultimate goal of...

“Public relations is an essential part of doing business — which is why you’re probably shelling out big money to an outside PR firm. However, the...

The internet is a big place, like a really big place. 300 hours of video content is uploaded to YouTube EVERY MINUTE, there are over 800,000 podcasts...

In honor of National Employee Appreciation Day, we’d like to highlight the people that make Hawke, Hawke—our amazing employees. From providing data...

Our idea was to celebrate Black History Month by reconnecting artists that we’ve had both brand and personal relationships with over the years...

Most eCommerce companies have an individual or a dedicated team to handle customer support. And, many online store owners haven’t considered another...

The direct-to-consumer (DTC) model has changed the way businesses strategize for growth. Because they own customer data, digital businesses can...

There’s no denying that new customers are essential to growing your brand, especially as a small business owner or new entrepreneur. After all, new...

Messenger marketing changed ecommerce marketing. When Messenger launched as a marketing channel, it quickly became the most profitable channel in the...

Let’s say you’re an owner of an ecommerce brand: you’ve been investing money in paid ads every season to increase sales, but you’re finding the ROI...

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most...

If you’re reading this, you probably have a wicked abandoned cart automation set up for your store. We love that! All you need now is a good subject...

The numbers from last year are in, and influencer marketing ROI is stronger than ever. With an average 6 ½ times return on investment, it is no...

The stats around SMS marketing are undeniable – SMS has a final read rate of 98%. When you couple that with the knowledge that 42% of consumers are...

For today’s online entrepreneurs, the need to include e-commerce channels into your business strategy is crucial. Consumers have come to expect the...

Have you ever wondered whether you’ve set up your Facebook retargeting funnel in the right way? After all, you want to make sure you’re...

Loyalty programs are a great way to enhance your customer experience with your brand. In the ecommerce world, you don’t have the chance to make a...

We are living in a new era, gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to...

Only Zaius combines the customer visibility of a CDP, the marketing campaign functionality of an ESP, and data-science fueled analytics for deeper...

Last year, influencer marketing was an $8 billion industry. Experts predict it to reach $10 billion before the end of 2020 and $15 billion by 2022...