Video marketing is revolutionizing e-commerce, with 86% of businesses now using video as a marketing tool and 93% reporting it as a crucial part of their strategy.
Video is a powerhouse in marketing!
¿Sabías que? 93% of businesses say video is crucial for their marketing strategy? And it’s no wonder over 50% of consumers prefer sharing videos more than any other type of content.
With so many people engaging with video, staying up-to-date with the latest video editing trends can help you stand out.
In this blog post, I’ll walk you through the top video editing trends for marketers in 2024. Whether you’re a beginner or a pro, these trends will help you edit and create attention-grabbing videos that truly connect.
Let’s dive in!
Video Editing Trends for Marketers
People spend about 17 hours per week watching videos online.
Whether you’re creating product, promotional, or educational videos or just having fun, learning how to edit your videos can get you a huge share of these minutes.
Without further ado, here are my handpicked 2024 video editing trends for markers.
1. Vertical Video Editing
Vertical video format (9:16) is no longer just for Snapchat or Instagram Stories. It’s become a crucial format across all plataformas de redes sociales, especially with the rise of TikTok and YouTube Shorts.
This format ensures your content fits perfectly on mobile screens, which is where most people are watching videos these days.
Vertical videos are great for engaging viewers and making your content more shareable. If you aren’t already focusing on them, you might be missing out.
Here are some YouTube Shorts spotting vertical video formats.
2. Short-Form Video Editing
Short-form videos, usually under 60 seconds, are all the rage right now, receiving the most engagement.
With people’s attention spans getting shorter, content that’s quick, snappy, and to the point is winning over audiences. Platforms like TikTok and Instagram are thriving on short-form videos.
These quick, snappy videos are perfect for delivering a message fast and keeping your audience engaged. They use catchy visuals and keep a fast pace while usually focusing on the essentials to make every second time.
This trend is especially important in marketing de influencia to quickly highlight products or messages. For instance, this 15-second Instagram reel from Christiano Ronaldo has already garnered over 87 million views and 4.2 million likes!
3. AI-Powered Editing Tools
AI has made video editing easier and faster.
According to the aforementioned Wistia report, while only 18% of businesses are using AI for video production, 66% can’t wait to use it in 2024!
These tools automate tasks time-consuming tasks like cutting clips, color correction, scene detection, and even creating visual effects. With these tasks out of the way, you can focus on creativity.
You can use AI-powered professional video editing software to edit videos like pro. AI-powered editing is among the most exciting video editing trends for marketers because you can create high-quality videos without worrying about all the technical details.
Here’s an example of a video created and edited using AI.
And you can use it even if you’re new to video editing!
4. Adding Interactive Elements
Per a recent Idomoo study, 81% of people want to get interactive videos from brands in 2024. Such videos are great for boosting engagement by letting viewers choose, click on links, or explore different paths within the content.
These elements can include clickable CTAs, quizzes, or polls to turn a passive viewing experience into an active one.
For example, you could add interactive elements that let viewers shop directly from the video, spark conversations in LinkedIn comments, or answer a poll. And that’s what this LinkedIn has done here.
However, the interactive elements should feel natural and add value to the viewer’s experience.
5. 360-degree Videos and VR
360-degree videos and Virtual Reality (VR) let your viewers explore a scene from all angles, making them feel like they’re right in the middle of the action.
This is among the top video editing trends for marketers in the travel, real estate, tourism, and event industries. They help show off a space, product, or environment in full detail to enhance the viewer experience, like this 360-degree kayaking video.
However, editing 360-degree videos is a bit more complex because you need to stitch together footage from multiple cameras seamlessly. But the results are worth it. With the growing interest in virtual experiences, this trend is set to become even more popular in 2024.
6. Cinematic Techniques
Cinematic techniques aren’t just for Hollywood movies anymore. They’re making their way into marketing, making them among the top video editing trends for marketers.
Techniques like slow motion, dramatic lighting, and high-quality color grading can give your videos a more polished and professional look. Creative angles and storytelling make your videos stand out and more memorable.
Take a step further and consider cinematic vlogging. You combine the rawness of vlogs with cinematic aesthetics to create content that is both visually stunning and deeply personal.
Here’s a cinematic vlog where Amry shares Japan through his eyes.
7. Motion Graphics and Animation
Adding motion graphics and animation to your videos is a great way to make them more dynamic, visually appealing, and fun to watch.
These elements can help explain complex ideas, showcase products, or simply add some flair to your content. It could be an animated logo, a moving infographic, or a full-blown animated explainer video, just like Every Pay.
Plus, with the right tools, you can easily add these elements to your videos, even if you don’t have a background in animation. And when you learn how to add reviews to Shopify, you can use these elements to make your business’s review section more engaging.
8. Multi-Platform Optimization
The average consumer uses nearly 7 social platforms, each requiring different types of videos to perform best.
That’s why multi-platform optimization is such an important video editing trend for marketers. For example, an Instagram video might need to be more fast-paced and visually driven, while a YouTube video could be longer and more detailed.
It’s all about editing your video content to fit the specific needs and audiences of each platform.
Here are the top channels where people prefer sharing videos.
You can then use social media analytics to figure out what works best on each platform and tweak your videos accordingly.
9. On-the-Go Editing
On-the-go editing is one of the hottest video editing trends for marketers in 2024.
It’s no surprise that 88.7% of people prefer editing their videos on smartphones rather than using tablets or cameras.
Today’s powerful mobile editing apps have come a long way. They’re now packed with powerful features that let you edit like a pro, right in the palm of your hand. They feature easy-to-use templates to advanced tools, making it easy to create amazing videos anytime, anywhere.
Whether you’re making a quick TikTok or YouTube video, or creating live content for Instagram, all you need is your phone.
Final thoughts
Knowing the latest video editing trends for marketers is key to creating outstanding content in 2024. Whether it’s embracing vertical and short-form videos or leveraging AI-powered tools and interactive elements, these trends can help you enhance your video marketing.
So, pick the trends that align with your strategy, and start creating content that wows your audience. Get editing!
