What is shopping cart abandonment? An abandoned cart is an online shopping cart that shoppers add items to, then exit the process before completing the purchase. When a site visitor adds products or services to their online cart, but neglects to...
What is B2C? B2C is an acronym for business-to-consumer, a retail model where businesses sell directly to consumers. B2C commerce is used by a wide...
What is CAC (customer acquisition cost)? CAC (customer acquisition cost) measures the amount of money a company spends to earn the business of a...
What is Digital Experience (DX)? Digital experience (DX) is the collected responses a user or customer has when interacting with a brand. This...
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