How Bathu Used Shopify POS To Open Over 30 Stores Across South Africa


Bathu is a hugely popular South African brand, on a mission to create sneakers that Africans can proudly affiliate with. In 2017, Bathu’s founder, Theo Baloyi realized that there was a gap in the market for an African Sneaker brand that portrayed an authentic storyso he set off on a mission. Opening its first store in the neighborhood of Newtown, Johannesburg in 2018, the brand now has over 30 stores across the country.

Recently ranked as one of Africa’s top 10 most recognizable brands, today Bathu employs more than 300 staff and has a strong online presence. Bathu uses Shopify POS to unify its online sales with its strong brick and mortar presence.

Since switching its tech stack from WordPress and Vend POS to Shopify, Bathu has enjoyed:

  • Operating 30+ stores across South Africa, with plans to expand internationally 
  • Seamlessly managing its team of 200+ retail staff 
  • A 26% increase in revenue 

Challenge: responding to explosive demand with disconnected systems

Bathu’s sneakers were met with huge demand across the country, confirming that the brand was filling a much needed gap in the market—but this popularity brought its share of logistical challenges. 

The brand was operating a WordPress site and using Vend as its point of sale (POS) system but managing inventory online and across its increasing number of store locations in a country the size of South Africa, was becoming difficult and time consuming.

With its site also crashing regularly, the brand decided to migrate to Shopify and made the move to Shopify POS. 

We realized that at the rate we were opening stores, it would be a lot cheaper for us to run Shopify POS—and on top of that, everything would be centralized.

Shopify or Vend?

Stop juggling multiple systems for your POS, ecommerce, and payments. Shopify POS was built to connect in-store and online sales seamlessly for you and your customers.

See the difference

Solution: using Shopify POS to connect online and in-person operations 

After moving to Shopify POS, the brand was immediately able to manage its inventory across locations from a single hub. This has enabled the brand to open new store locations quicker and easier, opening up to four stores a month.  

Where a particular location doesn’t have a product available, Bathu now uses Shopify’s ship to customer order fulfillment functionality across its stores and, as a result, has seen a direct increase in revenue. Bathu can now sell all its products from any of its 30+ retail stores at any time, regardless of where that product is physically located, and have those products delivered directly to their customers’ door. In a country the size of South Africa, the impact has been significant, with an initial 200% increase in revenue month on month

With the help of Shopify certified app Stocky, the business gains the insights it needs to effectively forecast and manage inventory. “It enables us to understand what sells, how it sells and when it sells. That granular insight is very important”, says Mario Toscano, Bathu’s Technology & Innovation Manager. 

With a rapidly growing team, onboarding staff has also been simplified. “Shopify POS is a very intuitive POS systemwe find a lot of people understand how to use it straight away,” says Toscano. 

Once we made the move to Shopify POS, we never looked back. It’s been such a gamechanger for the business. It couldn’t have been easier. You add a new location onto the point of sale, get the point of sale registered on that location, and everything is set up in just minutes.

Results: customers can shop however is easiest for them, and Bathu never misses a sale 

Aware that its customers want the flexibility to shop however suits them best, Bathu has focused on creating a seamless experience for both in-store and online customers. 

The team now spends less time tracking inventory, dealing with logistics and onboarding staff. This has opened up time for the business to focus on creativity, growth and opening more stores. Since unifying its sales channels with Shopify, Bathu has seen a 26% increase in revenue—largely thanks to its online and physical store inventory being available for sale wherever shoppers want to buy.

The brand is now setting its sights on international expansion, starting with serving expat communities that want that piece of home wherever they may be.

For large retailers like ourselves, being able to use just one system for our entire ecosystem with Shopify is a big draw card. We intend to be a major player and show that not all African retailers are small shops—and we hope to pave the way for other African brands to do the same.

Get started with Shopify POS

Join Bathu and other brands using Shopify POS to unlock growth in-store and online and create a unified, modern customer experience.

Talk to Sales

This originally appeared on the Shopify Retail Blog and is made available here to cast a wider net of discovery.
Leave a Reply

Your email address will not be published. Required fields are marked *

The Future Of Identity And Access Management: Trends And Predictions For 2023 And Beyond

The Future Of Identity And Access Management: Trends And Predictions For 2023 And Beyond

How Different Lookback Periods Can Really Change How Loyal Repeat Customers Are Measured

How Different Lookback Periods Can Really Change How Loyal Repeat Customers Are Measured


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid