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Integrating Mailchimp With WooCommerce: A Detailed Explanation

Integrating Mailchimp With WooCommerce: A Detailed Explanation

Reading Time: 10 minutes

Many ecommerce store owners believe integrating Mailchimp with WooCommerce is complex. But, the reality is quite different. 

In fact, connecting Mailchimp to your WooCommerce store is so easy that you can do it in just a few steps, without technical knowledge. You can find many chances to grow your online business by linking these platforms. You can do this through targeted email campaigns, automated customer engagement, and advanced reporting.

In this article, we’ll walk you through integrating Mailchimp with WooCommerce, and how to utilize the features for maximum impact.

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    What is Mailchimp for WooCommerce?

    Mailchimp is a powerful email marketing tool that businesses use to create, send, and track email campaigns. It offers tools that help you build and engage an audience, and drive sales — such as customizable templates, automation, and detailed analytics. With Mailchimp, you can easily create professional-looking emails, segment your audience based on their interests and behavior, and automate your email campaigns to save time and increase efficiency. 

    The platform also provides robust reporting features, allowing you to track the performance of your campaigns and make data-driven decisions to optimize your email marketing strategy.

    Mailchimp for WooCommerce plugin

    WooCommerce is a popular ecommerce platform that lets you create an online store and sell products and services from your WordPress website. It has many features and options to help you build and manage your online store effectively. WooCommerce is highly customizable, with a wide range of themes and plugins available to extend its functionality and tailor it to your specific needs.

    By integrating Mailchimp with your WooCommerce store, you can:

    • Automatically sync customer and order data
    • Create targeted email campaigns based on customer behavior
    • Set up automated workflows like abandoned cart recovery and post-purchase follow-ups
    • Generate product recommendations to drive more sales
    • Gain valuable insights into your marketing performance

    Integrating Mailchimp with your WooCommerce store simplifies your email marketing efforts and allows you to provide a more personalized experience for your customers. This integration can lead to an increase in engagement, customer loyalty, and ultimately, higher revenue for your online business.

    Preparing for integration

    You need to do a few things before connecting Mailchimp to your WooCommerce store.

    1. Set up a WooCommerce store

    If you plan on selling products online and haven’t set up a WooCommerce store, you’ll need to get started by installing the WooCommerce plugin on your WordPress website. To do this, you’ll first need to make a WordPress website if you haven’t already. Then, go to the “Plugins” section of the WordPress dashboard. From there, you can search for the WooCommerce plugin and install it on your website with just a few clicks.

    Once you’ve installed the plugin, you must configure your store settings, including your shipping and payment methods, tax calculations, and other store details. 

    Finally, you’ll need to add your products to your store. This includes product images, descriptions, pricing, and any other relevant information. This will allow customers to browse and purchase your products online and ensure that your store is ready to start making sales.

    2. Create a Mailchimp account 

    To use Mailchimp’s email marketing, you need to make an account. Fortunately, Mailchimp offers a free plan that’s perfect for small businesses just starting out. With this plan, you can send up to 1,000 emails per month to a maximum of 500 subscribers. This gives you plenty of room to grow your email list, promote a new product, share company news, or stay in touch with your customers. Mailchimp makes it easy to create and send beautiful, professional-looking emails that will engage and delight your audience.

    Mailchimp pricing

    3. Decide on a Mailchimp pricing plan

    As your business grows, you may need to upgrade to one of Mailchimp’s paid plans. They offer more features and higher sending limits, enabling you to send more emails, meeting the growing demands of your business.

    Once you have your WooCommerce store set up and your Mailchimp account created, you’re ready to start the integration process.

    WooCommerce Mailchimp integration

    Integrating your WooCommerce store with Mailchimp is an easy process that can be done in just a few simple steps. Here are the detailed instructions on how to connect Mailchimp to WooCommerce:

    1. Install the Mailchimp for WooCommerce plugin

    The first thing you need to do is to install the Mailchimp for WooCommerce plugin. To do this, login to your WordPress dashboard and go to the “Plugins” section. Click “Add New” and search “Mailchimp for WooCommerce.” Once you find it, click “Install Now” and “Activate” the Plugin.

    Installing Mailchimp plugin

    2. Connect Mailchimp to WooCommerce

    After installing the plugin, click on the new “Mailchimp” menu in your WordPress dashboard. Then, click on the “Connect Account” button and login to your Mailchimp account. Authorize the Mailchimp for WooCommerce plugin to access your account.

    3. Configure your settings

    On the “Store Settings” page, configure your WooCommerce store details, such as your store name, email, and physical address. Select your locale and set the minimum permission level required to manage the plugin. Choose the Mailchimp audience you want to sync with your WooCommerce store. Finally, configure your email campaign settings, such as the “From Name” and “From Email.”

    Configuring WooCommerce settings

    4. Start syncing

    In the “Opt-in Settings” section, choose how you want the newsletter signup checkbox to appear on your WooCommerce checkout page. Click on the “Start Sync” button to begin syncing your WooCommerce customer and order data with your Mailchimp audience.

    That’s it! You have successfully integrated your Mailchimp account with your WooCommerce store. Now, you can create email campaigns and newsletters to keep your customers engaged and informed.

    The initial sync process may take some time, depending on the size of your WooCommerce store. You can monitor the sync progress on the “Overview” tab of the Mailchimp plugin.

    Configuring Mailchimp for WooCommerce

    To ensure a seamless integration, you must configure your settings properly when you connect your Mailchimp account to your WooCommerce store. This will help you effectively manage your email campaigns and keep your marketing efforts on track. To get started, you can follow these detailed steps:

    1. Login to your Mailchimp account and select the “Audience” tab
    2. Click on “Audience dashboard” and then choose “Connect” next to the “WooCommerce” option
    3. Follow the prompts to install the Mailchimp plugin on your WooCommerce store
    4. Once the Plugin is installed, go back to your Mailchimp account and select “Audience” > “Settings” > “Connected Sites”
    5. Choose your WooCommerce store from the list of connected sites and click “Edit”
    6. Configure your settings as you like. They control which data syncs between Mailchimp and WooCommerce and how often
    7. Save your settings, and you’re done!

    The Mailchimp for WooCommerce Plugin offers various settings to customize your integration and it’s important to take the time for this step. Properly configuring your Mailchimp for WooCommerce settings will ensure that your customer data syncs accurately, so your email marketing campaigns are set up for success.

    Utilizing Mailchimp’s features in WooCommerce

    Once you’ve linked Mailchimp with your WooCommerce store, you can use Mailchimp’s powerful tools. Here are some key features to take advantage of:

    Automated campaigns

    Mailchimp’s automation builder is powerful. It helps you set up and manage your email campaigns easily. With this feature, you can create custom workflows that are triggered by specific subscriber actions or store events, such as: 

    • Set up a welcome series to greet new subscribers
    • Create an abandoned cart recovery campaign to remind customers of the items they left behind
    • Send an email after a purchase to thank customers, and encourage them to review

    To start, pick the type of campaign you want to create. Then, set up the rules and triggers that will activate it. You can also use Mailchimp’s drag-and-drop editor to design the email templates that will be sent out as part of your automated campaigns. You can also automate your email campaigns and give your subscribers a more personal experience.

    Mailchimp automated campaigns

    Personalized emails

    Personalizing your content is one of the best ways to improve your email marketing. You can do this with merge tags, which let you add subscriber data to your emails, like their name or past purchases. 

    This ultimately allows you to create emails tailored to each subscriber. This makes each email more relevant to them, makes them feel valued, and increases the chances of them taking action. 

    Another way to improve your email marketing campaigns is to create segmented campaigns. They should be based on subscriber behavior, preferences, or demographics. Doing this lets you send your subscribers more targeted and relevant emails. 

    • Segment your subscribers by purchase history. Then, send them product recommendations or special offers based on what they bought 
    • Segment your subscribers by location. Then, send them promotions tailored to their area

    Product recommendations

    One of the best ways to boost your email marketing campaign’s ROI is to use Mailchimp’s product recommendation feature. This lets you suggest products to your subscribers using their purchase history or browsing behavior. 

    By adding dynamic product recommendations to your emails, you can offer your subscribers the products they are most likely to be interested in. This can significantly increase their chances of purchasing as well as more customer engagement and a stronger brand for your business.

    Using Mailchimp product recommendations

    Advanced reporting

    Mailchimp’s reporting tools let you easily track your email campaigns’ performance. You can track open rates, click-through rates, and even revenue. These insights can help you identify what’s working and what’s not, allowing you to optimize your campaigns for better results.

    Advanced reporting

    Mailchimp’s reporting tools can also give you insights into your audience’s growth, engagement, and ecommerce data. By analyzing this data, you can better understand your audience’s behavior and preferences, and tailor your campaigns accordingly. 

    Overall, these features empower you to craft targeted, personal email campaigns. In turn, personalized campaigns are more likely to resonate with your subscribers and drive sales for your WooCommerce store.

    Product activity

    Common challenges and solutions

    Integrating Mailchimp with WooCommerce is usually easy. But, you may face some common challenges. Here are a few issues and their solutions:

    Slow synchronization

    If your customer and order data sync takes longer than usual, it could be a result of conflicting plugins or themes on your website. To resolve this issue, you can try disabling any unnecessary plugins or themes to try and identify what’s causing these conflicts. 

    Alternatively, you can also make sure your WordPress hosting plan has enough resources to handle the sync process. Check if your hosting plan has enough storage, memory, and processing power to synchronize smoothly. 

    Duplicate subscribers

    If you find duplicate subscribers in your Mailchimp audience, there’s a useful feature that can help you merge them into a single record: “Merge Duplicate Subscribers.”

    Simply go to the audience with the duplicate records, check the boxes next to the subscriber records you want to merge, and then click the “Merge” button.

    However, it’s important to remember that prevention is better than cure. You must set up your opt-in forms and checkout process correctly to avoid future duplicates. One way to do this is to include checks in your forms. They can find when a subscriber’s email or other info has already been submitted. This will help to prevent multiple entries for the same subscriber and ultimately save you time and resources in the long run.


    If you have problems with the Mailchimp for WooCommerce integration, first check the plugin’s documentation and FAQ for solutions to common issues. 

    If you can’t find an answer, you can contact the Mailchimp support team for more help. You can either visit the Mailchimp knowledge base or contact their support team directly.

    For problems specific to WooCommerce, see the WooCommerce documentation. It has detailed info on how to use the platform. Additionally, you can also get in touch with their support channels for further guidance and assistance.

    Be aware of these common challenges. Know where to find solutions. Then, you can troubleshoot any issues that arise. 

    Comparison with other email marketing tools

    While Mailchimp is a popular choice for WooCommerce users, it’s not the only email marketing tool available. Let’s compare Mailchimp with some other options:

    Platform Pricing Key features
    Mailchimp Free up to 500 contacts; paid plans starting at $13/month Email marketing, automation, landing pages, basic segmentation
    Omnisend Free up to 250 contacts; paid plans starting at $16/month Email & SMS marketing, advanced automation, segmentation, 24/7 support
    MailPoet Free up to 500 subscribers; paid plans starting at $11/month WordPress-native newsletter creation and sending
    Privy Starting at $30month for up to 1500 contacts Exit-intent popups, SMS



    Omnisend is a powerful marketing platform designed for ecommerce. It gives businesses effective tools to reach their target audience via email and SMS. 

    One of Omnisend’s key features is its ability to automate workflows. This saves time and ensures that businesses can reach their customers at the right time with the right message. There are also extensive segmentation and personalization options to tailor messages to specific customer groups. 

    Mailchimp restricts certain features to paid plans, whereas Omnisend’s free plan includes all ecommerce features and its award-winning 24/7 customer support. This makes it an affordable option for businesses of all sizes, especially those just starting out.

    Overall, Omnisend is an ideal platform for ecommerce businesses looking to improve their marketing strategy. Its comprehensive features, affordable pricing, and reliable customer support make it a top choice.



    MailPoet is an efficient and user-friendly WordPress Plugin that enables you to create and send newsletters right from your WordPress dashboard. It offers basic email marketing features including customizable templates, list management, and delivery scheduling. However, Mailchimp has more advanced automation and segmentation. 

    That being said, if you want a simple solution that works well with WordPress, MailPoet is worth considering. It’s great for new email marketers who don’t need the advanced features of other platforms, and as a native WordPress Plugin it’s easy to install, set up, and use. 



    Privy is a highly effective email marketing and conversion optimization platform that is designed to help you grow your email list and increase sales. It comes equipped with a range of powerful features including exit-intent popups, coupon codes, and abandoned cart recovery. 

    While Privy offers some similar features to Mailchimp, it’s important to note that it lacks the same level of depth and breadth regarding email marketing capabilities. This is something to keep in mind when choosing between the two platforms.

    When comparing these tools, Omnisend is the best choice for WooCommerce users. Its ecommerce-focused features, affordable pricing, and excellent customer support make it an ideal solution for businesses looking to maximize their email marketing ROI.


    Integrating Mailchimp with WooCommerce can boost your email marketing and sales. Simply create a Mailchimp account, install the Mailchimp for WooCommerce plugin, and connect your store to your account. Then you can use automation and personalization features to create targeted campaigns, A/B test subject lines, and track metrics like open rates and conversion rates.

    While Mailchimp is a popular choice for email marketing, you could also consider alternative email marketing tools like Omnisend. These tools offer unique features and capabilities that may be better suited to your specific needs and goals.

    Boost your WooCommerce store’s revenue by up to 85% using our email marketing plugin.

    The post Integrating Mailchimp with WooCommerce: A detailed explanation appeared first on Omnisend Blog.

    This article originally appeared on Omnisend and is available here for further discovery.
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