Branding

Mastering the Art of Product Photography3 min read

 

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Photography is by all means an art form, and high quality photos can be a highly effective way to boost eCommerce sales. Many new eCommerce entrepreneurs believe that incorporating stunning photography into their marketing requires some knowledge of the process itself, however it’s not necessary for entrepreneurs to have a history in photography to use what it has to offer to their advantage.

 

There are hundreds of blogs and instructional videos online highlighting the many tips and tricks anyone can use to take the perfect photo, however it is not necessary for entrepreneurs to do DIY photography in order to see its benefits.

 

There are a number of useful tools online that can cut out the need for top notch photography skills, giving those who use them a leg up on the field.

 

However, any entrepreneur looking to improve sales through photography must first understand what makes a beautiful photo, and which kind of photos will have products flying off of shelves.

 

There are nearly limitless examples online of product photos that sell; conversely, there are just as many photos of products that don’t sell. There are a number of products being sold on different websites with different photos, and the sales of websites with better photos indicate just how much of an impact high-quality photography can have on a business.

 

Poorly photographed products will not capture the attention of the viewer, and in return those viewers will be less likely to convert into buyers.

 

In contrast, stunning photos that highlight the product are nearly guaranteed to catch the viewer’s eye, which will result in more product views and as a result, convert into higher sales.

 

Incorporation stunning photography into any eCommerce platform is much easier than many believe, and there are a number of key aspects that every entrepreneur should consider when choosing or taking the right product photograph. For example, photos should feature what is known as a “true white” background. When a product is placed in front of a non-distracting background, it better captures the viewer’s attention, and it highlights the product itself rather than the environment around it. This can be easily achieved by placing the product in front of a white bed sheet prior to taking the shot, and then using Photoshop (or a paid service) to crop the product and place it on a true white canvas.

 

Successful product photography should not highlight anything but the product itself

 

Taking photo shoots of models wearing a product in a number of different locations may seem like a creative move, but it is not efficient for converting views into sales. The viewers should be able to easily see what is being sold, and the photo should give them a good idea of what it will look like in person after they’ve purchased it. Taking photos of a product in its natural habitat is an excellent marketing strategy for social media platforms, but it is inefficient at converting sales on the product page.

 

Finally, having the right talent for product photos is key to converting viewers into buyers. This is mostly with regard to models and clothing lines, as clothing sales are largely dependent on having the right model to show them off. In addition, it’s important to find the right photographer for those with little to no experience in taking photos. For both models and photographers, do not seek out professionals who will be looking for significant payment, but rather contact any amateurs you may know that have shown talent in the past. You are giving them work for their portfolio, and they are providing you with a service, making it a win-win situation for you both.

Read the full article on Profit From Instagram here….

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.