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Your source for the latest youth market insights and strategies

The Gen Z Frequency Interview Series 01: A Relationship-First Approach to Influencer Marketing

Gregg Witt

July 28, 2020


This article originally appeared in the Youth EngagedYouth Engaged blog and has been published here with permission.

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Engage Youth

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Official Engage Youth Resource Hub

Your source for the latest youth market insights and strategies

The Gen Z Frequency Interview Series 01: A Relationship-First Approach to Influencer Marketing

Gregg Witt

July 28, 2020

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.