Shopify Ecosystem

Messages that drive sales: Examples from real brands

messages-that-drive-sales:-examples-from-real-brands

Facebook Messenger as a marketing channel is quite versatile: You can send automated abandoned cart reminders, organize full-fledged giveaways, create interactive Conversation Flows, run Click-to-Messenger ads, and a lot more. Given all those options, getting started with Messenger marketing might be overwhelming.

To help newcomers get started, we collected real world examples of Facebook Messenger campaigns that show what messages real brands send that help them boost their growth. In this article, we looked at sponsored messages specifically, since they are essential for maximizing revenue during the holiday season.

Flash sale

This is one of the more straight-forward use cases for creating a sponsored message campaign: Promoting your flash sale.

Whenever you run a flash sale that’s available for a limited time only, it’s a good idea to let your Facebook Messenger audience know about it, since these subscribers are basically your hottest leads. Sending them a quick sponsored message describing a lucrative offer will no doubt direct valuable traffic to your store.

This example from Customcuff shows how even a simple sponsored message with a single call-to-action can go a long way.

Birthday offer

Our birthday is the highlight of our year for many of us, so why not tap into this special occasion by sending a special offer to people who are close to having their birthday?

By selecting upcoming birthday in the sponsored message campaign targeting, you can create a campaign that will be sent to people whose birthday is around the corner.

Blog post promotion

Even the best product can reap huge benefits from thoughtful content that helps users understand the value proposition and get the most value out of their purchase.

BlendJet is famous for investing a lot in their user community and content marketing. Their most important blog posts are promoted in sponsored message marketing campaigns to make sure that their audience is up-to-date on their latest recipes.

Product launch

Launching a new product is as exciting as it gets in the ecommerce world. Obviously, we all want our product to get the attention it deserves.

Sending a sponsored message promoting your new product will build up the hype among your most loyal fans.

Early access

Your true fans will go crazy about your new products — they will go even crazier if they get early access.

Sponsored messages are perfect for offering early access to your products to a limited audience: it’s personal, engaging, and you can have the finest control over who will be included in the audience.

Special thanks to our friends at Recart for their insights on this topic.