An effective Messenger Marketing strategy requires collecting OptIns from your customers. Opting-In is easy—as easy a click or two. It’s so easy that customers may not be sure what they had done to receive your messages.
The challenge is collecting OptIns without confusing your customers. You want to be transparent about how you are able to reach them on this new channel.
At F8, Facebook announced their company’s heightened focus on privacy and creating a good experience for their users. But, they also oozed confidence why Messenger is the future of business. Businesses should do their part to make the Messenger channel feel like a natural place to interact. In return, customers will continue their relationship with your brand.
Brands using ShopMessage’s Immediate OptIn Confirmation Messages are able to provide immediate feedback based on their engagements. This goodwill, in turn, lays the foundations for a customer to build a lasting relationship with your brand.
Wait, What’s an OptIn?
To communicate with your visitors via Messenger, you need to to get their permission first. An OptIn is how Facebook verifies who has permission to message whom. It’s the password that allows your business to proactively engage with your customers in Messenger.
Collecting Messenger OptIns is 2019’s equivalent of collecting emails 20 years ago. Businesses that invest in their list-building now will make Facebook Messenger their next big revenue-driving channel.
What’s the Immediate Confirmation Message?
Immediate OptIn Confirmation messages are a sweet feature upgrade for ShopMessage’s Growth Plugins. Businesses on Facebook are already using Growth Plugins to build Messenger subscriber lists.
It’s essentially a message that sends immediately after the Messenger OptIn event occurs. We’re not talking about days, hours or minutes here. We’re talking about messages that customers receive seconds after they engage with your brand.
Why This Matters for Businesses on Facebook
Growth plugins were previously optimized around using the plugin to enter a customer into a messaging flow.
The problem was that flows don’t respond immediately. There is a time delay between the OptIn event and the receipt of the message. There will be a lag between the time that a Messenger OptIn event happens. This delay of even a few minutes can be enough time for a customer to lose interest.
This delay between action and reaction is not new. Customers signing up via email address experience this problem already.
With the Immediate OptIn Confirmation, businesses can set up a message that will send immediately. Seconds after the Messenger OptIn event occurs, your customer will receive a message from your business page in Messenger.
This creates a much better customer experience. You can build customer trust in this new channel by delivering the confirmation message immediately.
Since your customers are actively engaging with your brand, they are at peak receptivity to messages, despite the novelty of the channel. Customers receiving this external feedback that opting-in to messages with your brand was the right thing to do.
This micro-interaction with your business primes your customers to view your brand more positively. You can sweeten the experience by adding the delivery of a dynamic discount code. It starts your customers’ journey with your brand off on the right foot.
How To Use Immediate OptIn Confirmation Messaging Effectively
To be effective, you need to be in the shoes of your customer. An effective immediate OptIn confirmation is timely and relevant. It doesn’t distract your visitor from the thing you want them to continue doing.
Your customer will be able to trigger an immediate message one of several ways.
- Visiting an M.Me Link from somewhere else on the internet
- Clicking a send-to-messenger button on an onsite Growth Plugin.
- Signing up for order updates — coming soon!
An effective immediate message will be tailored around the context of the customer experience leading up to the OptIn event.
Visitors from an M.Me link may need additional context about what they gain from chatting with your business on Messenger. You can ask your visitors questions. You can then use their responses to tailor a more relevant landing page experience for them before moving them down your funnel.
People who click an onsite growth plugin will benefit from only receiving a brief confirmation message. You don’t want to pull their attention away from their onsite experience.
Mobile visitors may see your message as a push notification at the top of their phone as they are browsing. This is a great way to confirm receipt of the dynamic discount code in their inbox, without taking them off your site.
The most effective immediate OptIn confirmation messages treat Messenger as a companion experience. These messages support another interaction your customer is already having with your brand.
Are you ready to get started?
This article was originally published by our friends at ShopMessage.