Podcast

Episode 14: Learn How To Build Shopper Trust To Improve Your Conversion Rate

Welcome to Episode 14. On today’s episode, I sat down and had a chat with Matt Goodman the co-founder of Okendo.  A platform you may not have heard of yet but they have developed a compelling solution that adds the “like” and “trust” factor to your Shopify product pages in the form of ratings and reviews.  That builds excitement and creates a compelling reason for the site visitor to click the BUY button. Along with a host of other features including user-generated photos and videos, highlights of your products unique selling points and key value drivers. An extremely powerful multi-channel marketing section to extend the value of your customer-generated content. Inline SEO, rich snippets (which shows review metadata next to your product page links), Google shopping (pushing review data to your shopping feeds to increase conversion), Facebook, dynamic and lookalike audiences ad serving and much more. Regardless if you are using a competitive solution to generate reviews you owe it yourself to see what you are missing. Innovation is happening now!

Links and resources mentioned in this episode

  • Okendo
  • Okendo Shopify App <- The first 25 users that convert their trial to a paid plan can get the Power plan for $99 instead of the regular $249 (thanks Matt!)

Thanks for listening

Thanks for tuning in. If you have something you’d like to share with me please send an email or tweet me at @stevenhutt

Liking this show?

If you could be so kind as to leave a star rating and review in iTunes I would be so grateful.

Help this new show grow!

Every review plays a major role in improving the visibility and ranking of the show. Leaving a review is a great way you can show your appreciation for the continued production of the show.

Thanks again for being a supporter and loyal listener…See you on the next episode!

About the author

Steve Hutt

Obsessed with ecommerce, entrepreneurship, and Shopify. If you have the desire to learn and implement what's working for brands today, I'm stoked you're here! This blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must have Shopify apps, and marketing platforms that will help you grow and scale. To do this, I'm on the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.