eCommerce Fastlane

Give Your Customers Access To Great Customer Service To Ensure They Feel Valued, Appreciated, And Heard

Your Business Is A Journey.  Invest In Yourself Today.


Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

In today’s episode, my guest is James Hotson the VP of Partnerships from Thankful. Their mission is to give every customer access to great service by giving every Shopify brand the technology to deliver it. With Thankful on call 24/7/365, your business can scale and increase customer satisfaction without spiralling costs.

You can let technology do what technology does best so your humans can do what they do best; with Thankful on your team, human support staff can invest more time building customer engagement, and less time with repetitive tasks.

Notable Shopify brands like Untuckit, Puravida Bracelets, MeUndies, Blenders Eyewear, Bombas, Morphe, Pretty Litter and many more, all trust Thankful to power intelligent automation for their businesses, which leads to world-class customer service.

What You Will Learn Today

  • How technology is solving the pain, sorrow, and desperation that customers feel when they are forced to interact with customer service.
  • How AI in customer support doesn’t have to be an all-or-nothing mindset.
  • How deep learning and natural language processing can take the right actions based on the intended meaning from your customer.
  • How to scale multichannel support where your customers want to communicate – such as social media, SMS, chat, and email.

Links And Resources Mentioned

Tweetable Gold Nuggets

Thankful's north star is to give every customer access to great customer service. We think great service is linked to lifetime value.Click To Tweet
Instead of acting as a first responder like many chatbots, Thankful's AI sits inside of your helpdesk to communicate with customers in a human-like fashion.Click To Tweet

Thank You For Listening

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Growth Mindset?

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Episode Sponsor: SMSBump

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.

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