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Episode 15: Learn How To Run Influencer Campaigns With Your True Customers

Ecommerce fastlane ep 15 - learn to run influencer campaigns with your true customers.

My guest on today's episode is Brett Bernstein the co-founder of Gatsby. He discusses the small change you can make on your site to increase conversions and streamline your micro-influencer strategy. Most Shopify brands don’t know the personas or individuals buying their products online. They also don’t know which of those customers ARE being social…and even if they did know, there hasn’t been a mechanism to scalably reach out to or activate that influence, until now with the Gatsby App. Brett and his team have built this platform to solve these problems, with the end goal of helping you run influencer campaigns with your true customers, which has been defined on this show as authentic marketing.

Links and resources mentioned in this episode

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Episode Sponsor

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

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Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

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