Podcast

Episode 3: Learn The Most Effective Way To Retarget Your Shopify Store Visitors


Welcome to Episode 3.  Are you struggling with improving the conversion rate on your Shopify store?   …if so, this episode is for you.  You’ll learn the most effective way to retarget your site visitors and their journey of awareness and consideration of your products through to conversion, and ultimately retention with satisfied and loyal customers. This week, I had a great chat with Reza the co-founder and CEO of Shoelace.com.  They are a very popular Shopify App and Marketing Platform.  You’ll learn how to improve your Facebook ad funnels with sequential retargeting.

Links And Resources Mentioned In This Episode


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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.