Episode 31: Learn How To Build Trust And Lifetime Customer Loyalty With A Painless Return Experience

On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic.

What You Will Learn Today…

The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty.

In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exceed buyers expectations.

Links And Resources Mentioned In This Episode

The Golden Nuggets

4 out of 5 customers are reading your return policy. Write something that a 7 year old can understand in 30 seconds or less.Click To Tweet
Return data is clear - 3 takeaways from consumer data. Returns are the new normal. Returns impact conversion. Returns impact customer loyalty, frequency, and overall spending. Click To Tweet

Thank You For Listening

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.

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