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Episode 31: Learn How To Build Trust And Lifetime Customer Loyalty With A Painless Return Experience

Guillaume Racino's ecommerce fastlane Season One Episode 31.


On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic.

What You Will Learn Today…

The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty.

In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exceed buyers expectations.

Links And Resources Mentioned In This Episode

The Golden Nuggets

[click_to_tweet tweet=”4 out of 5 customers are reading your return policy. Write something that a 7 year old can understand in 30 seconds or less.” quote=”4 out of 5 customers are reading your return policy. Write something that a 7 year old can understand in 30 seconds or less.”]

[click_to_tweet tweet=”Return data is clear – 3 takeaways from consumer data. Returns are the new normal. Returns impact conversion. Returns impact customer loyalty, frequency, and overall spending. ” quote=”Return data is clear – 3 takeaways from consumer data. Returns are the new normal. Returns impact conversion. Returns impact customer loyalty, frequency, and overall spending. “]

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!

Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it would take is a new idea, Shopify app, or marketing tactic to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. I don’t want you to miss any episodes!

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