On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic.
What You Will Learn Today…
The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty.
In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exceed buyers expectations.
Links And Resources Mentioned In This Episode
- Return Magic Shopify App <- extended 3-month free trial by using code “fastlane”
- Return Magic Company Page
- eCommerce Returns Guide
- Six Ways To Delight Your Customers With Magical Customer Service
The Golden Nuggets4 out of 5 customers are reading your return policy. Write something that a 7 year old can understand in 30 seconds or less.Click To TweetReturn data is clear - 3 takeaways from consumer data. Returns are the new normal. Returns impact conversion. Returns impact customer loyalty, frequency, and overall spending. Click To Tweet
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