Episode 31: Learn How To Build Trust And Lifetime Customer Loyalty With A Painless Return Experience

EP31 Return Magic

On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic.

What You Will Learn Today…

The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty.

In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exceed buyers expectations.

Links And Resources Mentioned In This Episode

The Golden Nuggets

4 out of 5 customers are reading your return policy. Write something that a 7 year old can understand in 30 seconds or less.Click To Tweet
Return data is clear - 3 takeaways from consumer data. Returns are the new normal. Returns impact conversion. Returns impact customer loyalty, frequency, and overall spending. Click To Tweet

Thank You For Listening

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.