Helping Brands Drive Profitable Growth With AI Segmentation

A Shopify Podcast To Grow Revenue And Loyalty

Welcome to eCommerce Fastlane. Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita.

In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like Passport Shipping and Loop Returns. Now, with Orita, he’s solving a massive problem—helping brands maximize email engagement, increase revenue, and improve inbox placement.

Here’s what we cover in today’s conversation:

• The email deliverability crisis – Why many brands unknowingly hurt their own email performance and how to fix it.
• AI-powered audience optimization – How Orita’s custom machine learning models predict which subscribers are ready to buy—and which ones should be left out.
• Why traditional segmentation isn’t enough – The hidden gaps in rule-based segmentation that AI can fill to unlock incremental revenue.
• The impact of email deliverability on revenue – How poor inbox placement affects your bottom line and what brands can do about it.
• How agencies can leverage AI-driven segmentation – Why top Klaviyo agencies are using Orita to supercharge client results.

If you’re an eCommerce founder, marketer, or agency partner looking to maximize revenue from your existing list while avoiding Gmail’s spam filters, this episode is packed with insights you won’t want to miss.

This is Aaron’s story:

Aaron Schwartz is no stranger to solving big problems in eCommerce. He started by building and selling his own DTC brand to Custom Ink, then co-founded Passport Shipping and later became the president of Loop Returns—both widely used solutions in the Shopify ecosystem.

With Orita, he’s tackling one of the most overlooked challenges in eCommerce: email deliverability. By partnering with expert machine learning engineers, Aaron has developed a platform that dynamically adjusts to each brand’s data, optimizing sends to improve inbox placement, increase engagement, and drive revenue.

Unlike traditional segmentation tools, Orita’s AI-driven approach adapts daily, ensuring brands reach the right customer at the right time—without oversending or risking spam penalties.

Key Takeaways:

1️⃣ AI-Driven Email Optimization: The Next Frontier
Orita’s proprietary machine learning models analyze millions of data points to predict engagement and optimize email sends dynamically.

2️⃣ The True Cost of Poor Email Deliverability
Gmail and other inbox providers rank senders based on engagement. Sending to the wrong people tanks performance, reducing overall email revenue.

3️⃣ Finding Revenue Hidden in Your “Dead List”
Orita helps brands re-engage customers who were previously considered unresponsive—unlocking six-figure revenue potential without list fatigue.

4️⃣ Smarter Segmentation = Higher Conversions
Traditional 90-day click segmentation misses revenue opportunities. Orita fills the gaps by identifying overlooked high-value customers.

5️⃣ Agency-Friendly AI Tools for Klaviyo Experts
Orita seamlessly integrates with Klaviyo and leading agencies, acting as a data science team to supercharge client results.

Episode Summary:

The Email Deliverability Problem

• Why most brands unknowingly damage their own email performance.
• How engagement-based inbox ranking affects your email strategy.
• The hidden dangers of over-sending to unengaged subscribers.

AI-Powered Email Optimization

• How Orita’s machine learning identifies high-value subscribers in real time.
• Why rule-based segmentation alone leaves revenue on the table.
• Case studies of brands that have generated 10–40% higher profits with smarter email sends.

How Agencies and Brands Can Win with AI-Driven Email Strategy

• Why leading Klaviyo agencies are integrating AI-powered segmentation.
• How smarter targeting reduces costs while increasing email ROI.
• The long-term impact of AI-driven email optimization on profitability.

Links and Resources Mentioned

• Orita
• Klaviyo
• Mailchimp
• Attentive
• Braze
• PostPilot
• Psycho Bunny
• Caraway
• Tracksmith
• Italic
• Koio
• Shopify
• Loop Returns
• Passport Shipping
• Fairing
• Roswell NYC
• Fireside Agency
• Sticky.io
• AmazeCommerce
• Medica Technology
• NetSuite
• Gorgias
• Good Day Software
• PostPilot
• Sufio

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