Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores

A Shopify Podcast To Grow Revenue And Loyalty

Are anonymous website visitors slipping through your fingers, taking potential revenue with them?

Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of Opensend, about a platform that helps Shopify merchants solve this costly problem. Discover how Opensend identifies a portion of your unknown website visitors and turns them into actionable leads, potentially recovering lost sales and deepening customer relationships.

Episode Sponsor: SUFIO

Episode Summary

Are you frustrated by the low conversion rates on your Shopify store? Do you wonder about all the anonymous visitors who browse your site but never engage? Francesco Gatti from Opensend reveals a unique solution to this challenge. Opensend is designed to help Shopify brands connect with up to 40% of those previously unknown website visitors.

In this conversation, Francesco explains how Opensend uses AI and a vast identity graph to identify these potential customers in a privacy-compliant way. He details how this data can be used across multiple channels, including email marketing platforms like Klaviyo, paid advertising, and even direct mail postcards, to re-engage window shoppers and guide them toward purchase.

You’ll learn why typical retargeting methods often miss the mark and how Opensend offers a more direct and effective approach by providing brands with actionable, first-party data. Francesco also addresses privacy considerations, ensuring listeners understand how Opensend operates within U.S. laws. This episode is packed with insights and practical examples, including how brands like Cut From The Cloth have seen significant revenue increases using Opensend. If you want to understand how to recapture lost revenue and build stronger connections with your audience, this episode is a must-listen.

This is Francesco’s story:

Francesco Gatti is the Co-founder and CEO of Opensend, a company revolutionizing how Shopify brands connect with anonymous website visitors. Francesco’s journey into the world of e-commerce began in Milan, Italy, where he witnessed firsthand the transformative power of online retail within his own family’s businesses. That early exposure ignited a passion for leveraging technology to scale businesses beyond the limitations of brick-and-mortar stores.

After successfully building and selling an e-commerce technology company in San Francisco, Francesco became deeply fascinated by the untapped potential of data within the commerce landscape. He recognized that while platforms like Shopify make it easier than ever to launch and manage an online store, many merchants struggle to effectively leverage their data to personalize customer experiences and drive revenue.

That’s why he founded Opensend: to empower Shopify brands with the ability to identify and engage with up to 40% of their previously anonymous website visitors. By bridging the gap between anonymous traffic and actionable customer data, Opensend is helping merchants unlock new revenue streams, improve marketing ROI, and build stronger customer relationships. Get ready to dive deep into the world of AI-powered identity resolution and discover how you can transform your anonymous website visitors into loyal, high-value customers.

Key Takeaways:

1️⃣  Identify Anonymous Website Visitors: Opensend identifies up to 40% of your website’s unknown visitors, allowing you to start conversations and build relationships with a significantly larger pool of potential customers.

2️⃣  AI-Driven, Precise Retargeting: Opensend uses AI to deliver targeted data, removing the guesswork from retargeting and helping you focus marketing efforts on visitors with higher purchase intent.

3️⃣  Privacy-First and Compliant Marketing: Operate with confidence knowing Opensend adheres to U.S. privacy regulations, providing valuable data without compromising customer trust or legal standards.

4️⃣  Reach Customers Across Multiple Channels: Go beyond email. Opensend integrations enable multi-channel engagement through email platforms like Klaviyo, paid social media ads, and even personalized direct mail postcards.

5️⃣  Proven Shopify Success: Discover how Shopify brands similar to yours are already seeing real results. Cut From The Cloth, for example, generated an additional $107,000 in revenue within 30 days of using Opensend, alongside improved email engagement metrics.

Links and Resources Mentioned

• Opensend
• Shopify
• Klaviyo
• Yotpo
• MeUndies
• Plunge
• Fresh Clean Threads
• Kut From The Kloth
• APL (Athletic Propulsion Labs)

Unlock Hidden Revenue with Francesco

Ready to connect with anonymous website visitors and unlock hidden revenue for your Shopify store? Francesco and the team at Opensend are offering eCommerce Fastlane listeners an exclusive deal.

Visit Opensend to get a 14-day free trial and claim 50% off now!

Don’t miss out on this limited-time opportunity to transform your website traffic into paying customers with Opensend’s AI-powered identity resolution technology.

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