Podcast

41: Unlock Hidden Revenue By Amplifying Your Most Passionate Customers


Today I’m chatting with Kyle Wong, CEO & Co-founder of Pixlee, a User Generated Marketing Platform (UGC) that enables Shopify brands to use photos and videos from real people to help tell authentic brand stories to drive revenue and lifetime customer loyalty.

What You Will Learn Today…

  • How to unlock hidden revenue by amplifying your most passionate customers
  • Strategies for selling to the modern consumer while scaling your authentic brand voice
  • How to collect, curate, and publish user-generated content
  • How to create shoppable social galleries in under 30 minutes
  • Learn how Pixlee powers the user-generated content to create a more authentic and engaging shopping experience
  • How UGC drives positive word-of-mouth (WOM) marketing

Links And Resources Mentioned In This Episode

Pixlee Overview Video

Tweetable Gold Nuggets

1 in 4 shoppers in North America interact with Pixlee platformClick To Tweet
96% of Americans believe that advertising is done to intentionally misleadClick To Tweet
Pixlee has developed a platform for selling to the modern consumer while scaling your authentic brand voiceClick To Tweet

Thank You For Listening

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Episode Sponsor


This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.