41: Unlock Hidden Revenue By Amplifying Your Most Passionate Customers

Today I’m chatting with Kyle Wong, CEO & Co-founder of Pixlee, a User Generated Marketing Platform (UGC) that enables Shopify brands to use photos and videos from real people to help tell authentic brand stories to drive revenue and lifetime customer loyalty.

What You Will Learn Today…

  • How to unlock hidden revenue by amplifying your most passionate customers
  • Strategies for selling to the modern consumer while scaling your authentic brand voice
  • How to collect, curate, and publish user-generated content
  • How to create shoppable social galleries in under 30 minutes
  • Learn how Pixlee powers the user-generated content to create a more authentic and engaging shopping experience
  • How UGC drives positive word-of-mouth (WOM) marketing

Links And Resources Mentioned In This Episode

Pixlee Overview Video

Tweetable Gold Nuggets

1 in 4 shoppers in North America interact with Pixlee platformClick To Tweet
96% of Americans believe that advertising is done to intentionally misleadClick To Tweet
Pixlee has developed a platform for selling to the modern consumer while scaling your authentic brand voiceClick To Tweet

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Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.