Podcast

42: Supercharge Your Shopify Notification Emails Into A Hidden Sales Channel


On today’s episode, I’m chatting with Roddy Smith, the Senior Growth Specialist from Spently.  They have developed a solution that allows merchants to leverage the Shopify notification emails as a stand-alone sales channel using marketing components and follow up sequences.

What You Will Learn Today…

  • How to leverage event-based upsells, discounts, and referral components through your Shopify notification emails.
  • Learn how to follow-up with your customers automatically after every purchase, shipment, or abandoned checkout, to increase conversions and lifetime value.
  • Implement the advanced analytics dashboard to provide real-time insight into the performance of your emails. So you can measure open rates, conversions and abandoned cart recovery rates. Empowering you to iterate with data to create effective follow-up email sequences and Shopify notification emails.

Links And Resources Mentioned In This Episode

Spently Overview Video

Tweetable Gold Nuggets

Spently works with your Shopify transactional and store notifications to drive significant revenue.Click To Tweet
Spently fosters customer retention by using automated follow-up sequences, allowing you to connect with your customers to gather feedback, create strategic replenishment emails, or address abandoned checkouts to aid in order recovery.Click To Tweet
Unlock your Shopify stores hidden sales channel with Spently!Click To Tweet

Thank You For Listening

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Episode Sponsor


This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

About the author

Steve Hutt

Obsessed with ecommerce, entrepreneurship, and Shopify. If you have the desire to learn and implement what's working today for Shopify brands, I'm excited you're here! This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must have Shopify apps, and marketing platforms that will help you grow and scale. To do this, I'm on the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.