Podcast

53: Grow Your Shopify Business With Low Effort – High ROI With Web Push Notifications

My guest on today’s episode is Felix Süllwold, Head of Partnerships & Marketing from PushOwl, a marketing platform that drives more conversions with web push notifications. Think about this…you are investing time, effort, and money to bring traffic to your store and the goal is to keep these people engaged.

But the reality is, more than 90% of your site visitors may never come back to your brand. It’s your goal to retain your store visitors and not solely rely on paid acquisition to drive traffic.

This is where PushOwl comes into the mix. They have introduced an additional marketing channel for you that is direct, personalized, and right on the device your shopper is already on. They have created technology that enables you to send web push notifications.

Think of it as app push notifications which we all know from our mobile phones but now on the web, to the browser. You can send crisp, clickable messages directly to your buyers and potential buyers and they show up on their phone or desktop.

You have the power to remind your customer of that abandoned cart in a way that they can’t miss it, announce your product launch or promotion, with some really nice and short copy that people will actually read, and send all kinds of automations, back-in-stock or price drop notifications or shipping notifications.

Very educational show and guaranteed to drive more revenue!

What You Will Learn Today…

  • Learn why push notifications is one of the hottest marketing channels for Shopify brands.
  • Learn how to remind your customer of an abandoned cart in a way that they can’t miss it.
  • Tactics to help you to engage and retain your audience in a meaningful way.
  • Get 5 times more visibility than email by using push notifications that are sent straight to your customers.
  • Reach your audience anywhere and everywhere on multiple browsers, devices, and platforms without requiring a mobile app.
  • Bring customers back to your store with off-store notifications sent to them about your latest promotions.

 Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

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Episode Sponsor

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.