Podcast

57: Brick-and-Mortar Marketing: Untapped Opportunity Empowering Sales Associates To Leverage Their Expertise To Drive Sales


My guest on today’s episode is Leigh Sevin, the co-founder from Endear, a marketing platform that connects to Shopify’s POS system and empowers retail associates to increase sales by dedicating their downtime to personalized customer outreach over email and text message.

They have a compelling solution that is guaranteed to boost customer lifetime value for your Shopify brand. They enable store associates to build relationships with their customers that results in higher and more frequent customer spending.

If you have a retail location and use the Shopify POS solution (or are considering to get into retail) and are looking for an edge to differentiate yourself and turn store downtime into sales by targeting customers with personalized messages and product recommendations, then this episode is definitely for you.

What You Will Learn Today…

  • How not to leave foot traffic to your retail location to chance.
  • Learn how associates can proactively reach out to customers at the right time with the right content.
  • Learn how associates can dedicate off-peak hours to customer outreach to drive online or in-store purchases.
  • Understanding how your ecommerce store, retail location, and sales associates can work together by delivering the omnichannel experience that buyers are expecting.

 Links And Resources Mentioned In This Episode


Tweetable Gold Nuggets

With Endear's suite of tools, retail sales associates can drum up business at all hours of the workday. Click To Tweet
Endear's personalized product recommendations help associates capture clients' attention and stay top of mind to drive customer loyalty.Click To Tweet

Thank You For Listening

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Episode Sponsor

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.

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