eCommerce Fastlane

Brick-and-Mortar Marketing: Untapped Opportunity Empowering Sales Associates To Leverage Their Expertise To Drive Sales


My guest on today’s episode is Leigh Sevin, the co-founder from Endear, a marketing platform that connects to Shopify’s POS system and empowers retail associates to increase sales by dedicating their downtime to personalized customer outreach over email and text message.

They have a compelling solution that is guaranteed to boost customer lifetime value for your Shopify brand. They enable store associates to build relationships with their customers which results in higher and more frequent customer spending.

If you have a retail location and use the Shopify POS solution (or are considering getting into retail) and are looking for an edge to differentiate yourself and turn store downtime into sales by targeting customers with personalized messages and product recommendations, then this episode is definitely for you.

Our 2022 North Star

To educate and inspire Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. Each week, Steve Hutt and his expert guest discuss the latest cutting-edge marketing strategies, tactics and share a roadmap to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty. Learn from those who are winning in commerce.  Get to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

What You Will Learn Today

  • How not to leave foot traffic to your retail location to chance.
  • Learn how associates can proactively reach out to customers at the right time with the right content.
  • Learn how associates can dedicate off-peak hours to customer outreach to drive online or in-store purchases.
  • Understanding how your ecommerce store, retail location, and sales associates can work together by delivering the omnichannel experience that buyers are expecting.

 Links And Resources Mentioned

Tweetable Gold Nuggets

With Endear's suite of tools, retail sales associates can drum up business at all hours of the workday. Click To Tweet
Endear's personalized product recommendations help associates capture clients' attention and stay top of mind to drive customer loyalty.Click To Tweet

Thank You For Listening

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Growth Mindset?

If you’re reading down here, I know the answer 😉

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Episode Sponsor: ShopMessage

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue? The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.

Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

Go to ShopMessage.me/fastlane and get started today!

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes