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Episode 7: Learn Why Email Is 40 Times More Effective At Acquiring New Customers

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Welcome to Episode 7. This week, I have a great chat with Agata…the VP of Marketing from Klaviyo.  It’s an extremely popular email marketing platform with a tight integration to Shopify. She talks about email automation and it’s capabilities, to increase sales, retention, and most importantly build brand loyalty.

Links and resources mentioned in this episode

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About the author

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Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.

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