eCommerce Fastlane Podcast

Episode 7: Learn Why Email Is 40 Times More Effective At Acquiring New Customers

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Welcome to Episode 7. This week, I have a great chat with Agata…the VP of Marketing from Klaviyo.  It’s an extremely popular email marketing platform with a tight integration to Shopify. She talks about email automation and it’s capabilities, to increase sales, retention, and most importantly build brand loyalty.

Links and resources mentioned in this episode

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About the author

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Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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