Holiday sales have consistently risen over the past ten years, reaching $966.6 billion in 2023.
For 2024, overall retail sales are expected to increase by 2.5%-3.5%, reaching between $5.23 trillion e $5.28 trillion.
On average, US holiday shoppers spend about $1,000 for the winter holiday season, covering a wide range of products from clothing to tech.
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It’s important for you to keep a record of what works and what doesn’t for your holiday sale ideas. Your competitors can be a good cheat sheet for successful and failed holiday campaigns.
Preparation is key to running successful holiday marketing campaigns. Start early, make an action plan, and stick to it. If a great new idea pops up – write it down for consideration later.
The holiday season is as beautiful as it can be hectic. There are shipping delays, orders placed too late, and issues with discounts. You’ll want to provide a calm solution for any problem your customers encounter.
Your customers expect quality personalized service, or they’ll take their business elsewhere. Make sure to personalize your website’s content to fit your customers’ needs. Remember that it should be relatable to your existing customers while also appealing to new ones.
Written by
Baiba Blain
Baiba is a content writer and language enthusiast with 5+ years of experience in translation and creative writing. Outside of work she enjoys exploring old castles, spontaneous road trips, and talking back to her cats. 10/10 arguments won so far.