Conversion

Realize your omni-channel marketing strategy with Recart and Drip

realize-your-omni-channel-marketing-strategy-with-recart-and-drip

Introducing the latest Recart integration: Connect Recart to your Drip account to capture email and SMS subscribers effectively and create highly converting multi-channel marketing funnels.

Sync Recart subscribers to Drip

Connecting your Recart and Drip accounts couldn’t be easier: All you need to do is log in to both accounts, visit the Recart Integrations page and select the Drip integration.

This will unlock amazing options for you to build multi-channel funnels with Drip and Recart.

As soon as you enable the integration, all email addresses and phone numbers captured within your Recart Conversation Flows will be automatically added to your Drip account. You can use this feature to capture Drip contacts within your Facebook Comments flows, sponsored message campaigns, click-to-messenger ads, and most importantly, your Welcome Popup Conversation Flow.

To get started, simply enable the Welcome Popup on your store and make sure to add at least one Save user input element to your Welcome Popup Conversation Flow.

When subscribing new customers, Recart will automatically add quick replies that include the customer’s email address or phone number added to their Facebook profile. This way, they can submit their contact info without typing it in, which will give you a much higher conversation rate for mobile visitors than traditional email or SMS popus.

Additionally, you will get the benefits of enriched customer profiles, as Recart will automatically capture the name of the customer, which you can use to personalize the messages in all your Drip funnels.


If you want to learn more about converting mobile visitors using the Welcome Popup, I recommend viewing our new Welcome Popup Introduction video series.

Creating multi-channel funnels with Recart and Drip

Enabling the Recart – Drip integration will allow you to automatically create subscriber profiles in Drip. You can use this feature to set up highly effective multi-channel funnels.

Each subscriber captured by Recart will have their source identifier set to Recart, so even if you use multiple sources with Drip, you can know for sure if a profile was added from a Recart Conversation Flow.

This way, you can easily set up a funnel where the Recart Welcome Popup converts visitors into both Messenger and email subscribers by offering them a discount, which will be delivered to them via email by Drip. It is the best way to ensure that your visitors have an incentive to proceed through your funnel and subscribe to all your preferred marketing channels.

Adding a ‘source is recart‘ filter to any Drip workflow will allow you to target specific messages and actions at Recart subscribers only.

Templates and workflows

The Recart Template Library will get you up to speed with Conversation Flows in just a few minutes, as you can find over 25 ready-to-use Conversation Flows that you can implement for your ecommerce store with just a few clicks.

You can even find thematic Messenger Conversation Flows for all upcoming marketing events and holidays: Preparing for events has never been easier.

Combining that with the power of pre-made visual workflows available within Drip, you can set up sophisticated multi-channel funnels in minutes.

And with the option to capture new subscribers from Recart sponsored message and click-to-messenger campaigns, you have endless opportunities to get an extremely high return on your ad budget.

Try Recart and Drip now

To get started, simply head over to the Recart Dashboard and set up the Recart – Drip integration for free.

If you are completely new to Recart, you can get started for free by installing Recart in the Shopify App Store.

This article originally appeared in the Recart blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.