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ShopMessage And Messenger Marketing Best Practices

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Your new Facebook Messenger playbook is here. Activate our recommended Growth Plugins and Flows for a guaranteed 4X ROI or your money back. Our lowest plan starts at just $9!

We guarantee that you will see at minimum a 4x ROI in your first paid month with ShopMessage, or we will refund the difference. The only condition is that you have Growth Tools and Flows active for the entire month and you follow ShopMessage general best practices. Here’s how to recover 4x ROI or your money back:

1. GROW YOUR LIST WITH GROWTH PLUGINS
Use a popup on your site to prompt the right customers – the ones who use Facebook and aren’t already opted in. Offer a discount or promotion to drive more opt-ins.

WHY USE GROWTH PLUGINS?

  • Show a popup to Facebook-logged-in customers to get them to subscribe in Messenger. The popup will ONLY show up to users logged into Facebook and will automatically detect and not conflict with existing email or SMS capture popups.
    WHAT ARE THE BEST PRACTICES?
    • Offer a Discount. Brands that offer a discount see nearly 10x the opt-in rate. We recommend a 10% off or Free Shipping, but have seen merchants be successful with giveaway entries. The incentive should be the largest portion of text.
    • Timing: Show the minimized state immediately and fire the plugin after 15 seconds, at 50%+ of page scroll and after a cart update.
    • Follow-up: Give the customer their discount code in Messenger while introducing them to your brand.

2. ENGAGE USERS WITH  AUTOMATED FLOWS
Turn on the four most profitable flows to make money on autopilot: browse abandon, cart abandon, order confirmation, and shipping updates.

  • WHAT’S AN OPT-IN CONFIRMATION FLOW?
    Send a confirmation message to your users as soon as they opt-in to receive messages. 
    WHAT ARE THE BEST PRACTICES?
    • Welcome users to your brand. This may be your first Messenger interaction, make it count!
    • Reiterate your incentive. Messenger users will refer to their inbox like a digital wallet. Make sure they don’t lose coupon codes when they end their session!
    • Link back to your site. Make it easy for your users to continue their shopping experience!
  • WHAT’S A BROWSE ABANDONMENT FLOW?
    Send a reminder to users who have viewed a product, but have not yet added to cart. We’ll automatically showcase the last product viewed.
    WHAT ARE THE BEST PRACTICES?
    • Include one to two lines highlighting a selling point about your brand.
    • Consider adding a sense of urgency, scarcity or a discount. 
  • WHAT IS AN ABANDONED CART FLOW?
    Send up to two reminder messages to users who have abandoned their shopping cart. We’ll automatically send their reconstructed cart!
    WHAT ARE THE BEST PRACTICES?
    • Include a 15%+ discount. Through extensive testing, we’ve found this doubles the conversion rates. 
    • Include only two reminders unless you plan to significantly vary the content or increase the discount on the third reminder.
    • Consider adding messaging that relays product scarcity or urgency (eg. “Your cart is going to expire”, “Last chance to claim your cart”). 
  • WHAT IS AN ORDER CONFIRMATION FLOW?
    Welcome the buyer to your brand with a short thank you, a receipt and an order tracking option.
    WHAT ARE THE BEST PRACTICES?
    • Include an upsell. This is your highest intent audience and they’re likely to come back to purchase again!
    • Include branded content (eg. size guides, how it works info, brand education, new product releases).

3. ADVANCED: GIFT GUIDES, ADS, AND MORE
Messenger is an interactive channel. Engage customers in two-way conversations through gift guides and Click to Messenger ads. Re-engage your subscribers through Sponsored Messages. Create custom flows rules for advanced targeting, take advantage of dynamic discounts and more!

This originally appeared on Shop Message and is made available here to educate and cast a wider net of discovery.
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