Branding

United by Blue – Proving the power of business can do good

united-by-blue-–-proving-the-power-of-business-can-do-good

The Forward, a series celebrating DTC brands that inspire

Every day we’re inspired by DTC brands with a vision, on a mission, doing their thing. This inspiration is a gift — one we want to pay forward by sharing with our community.


Turning the tides on ocean waste, one product, one pound at a time

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3, 221, 893. Remember that number. It’s important, meaningful, and inspiring. And it’s core to the reason we’re featuring United by Blue in this installment of The Forward.

United by Blue is a for-profit sustainable outdoor apparel and accessories brand that believes in the power of business to do good — and they’re on a mission to remove one pound of trash from oceans and waterways for every product they sell. At the time this spotlight was published, they’ve removed 3, 221, 893 pounds of trash. See what we meant by that number being meaningful?

“We believe in the power of business to do good.”

Mike Cangi, Co-Founder & Brand Director, United by Blue

In addition to what United by Blue is taking out of the ocean, their commitment to making a tangible impact on the world is reflected in the products they sell. Created with sustainably-sourced materials and built to last, we also find their commitment to the conscious consumer impressive.


Callouts for Kudos

A few things we want to recognize for a job well done!

“Instead of donating money, we’re out there getting our hands dirty, and creating community activism for change.”

Brian Linton, Founder & CEO, United by Blue

1. Demonstrating a commitment to change

Publicly displaying their pledge and 12-month phased plan to quit using single-use plastics as a company. #QuitSigleUse

United by Blue #QuiteSingleUse Pledge

2. Leading by example: Burlington Island Cleanup

Planning and completing a 2-week, high-yield cleanup of Burlington Island on the Delaware River resulting in the removal of 96,100 pounds of trash. Check out the documentary below. Impressive!

3. Inspiring others to take action

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Living on prime real estate in their online storefront, just under the “Free Shipping on all orders $50” is their call to action to GET INVOLVED. Site visitors can easily sign up to join: #OptOutside, a cleanup, Store Events & Workshops, and #QuitSigleUse.

4. Offering Cool Products Designed to Last

With a commitment to using sustainable materials and ethical manufacturing practices, United by Blue designs products that facilitates new ways to generate less waste. We’re big fans of their EveryDay Reusables(™) line!

United by Blue: Everyday Reusables Line

“I believe that every individual has the power to make real change. And it’s these small ripples that can turn the tide for our oceans — and ultimately make change for the next generation.”

Mike Cangi, Co-Founder & Brand Director, United by Blue


Is there DTC brand living its mission and vision, and think it should be shared with our community? Let us know we’d be happy to help you spread the word!

Topics:
The Forward – Celebrating inspiring DTC brands

This article originally appeared in the Returnly blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.