The competition in the eCommerce industry has always been challenging.
After the pandemic and lockdowns, people's habits have drastically changed. More consumers have gotten used to purchasing stuff from the comfort of their rooms. Because of that, eCommerce business owners had to find a way to improve their business performance and remain competitive.
They started using all the opportunities to learn something new and think of the best possible marketing strategies. Most people don’t see the bond between online casinos and eCommerce stores. However, there are certain things eCommerce entrepreneurs can learn from casinos.
Both industries are limited to online consumers. The only difference is that one works with physical items, while the other offers services and opportunities to have fun. Specifically, businesses involved in both industries must find a way to grab people’s attention. The same items are delivered on different websites. On the other hand, the same casino games can be found in different online casinos.
People need to be sure your brand is the right one, even if they know they can get the same benefits if they buy a product from another. Let’s analyze all the lessons eCommerce can get together!
Table of Contents
Offering Something for Free/Giving a Discount
Online casinos tend to grab people’s attention by offering welcome packages. In other words, they are giving some financial support that will allow people to research the offering without spending a lot of money. You can see examples of online casinos in Hong Kong offering such support by checking the results of this reliable validation process that reveals and analyzes different bonuses for new players.
Like online casinos, eCommerce stores should primarily give something to motivate people to buy. For example, they can allow them to get a discount for the first purchase they make on the website. The deal can be 50% for orders over $50. Casinos also determine some bonus terms before releasing free cash or spins to the players.
Those terms must be realistic; otherwise, people won’t be impressed by the financial assistance they have gotten. If you give discounts for orders worth at least $200, that probably won’t grab anyone's attention.
Importance of Communication
Communication is the key in the eCommerce world (and overall online business world). According to HubSpot, nearly 80% of consumers decide whether they will do business with an eCommerce store based on experience they had with customer service. The casino brands are aware of that. They know many gamblers have doubts about deposits, bonuses, withdrawals, etc.
That’s why they always hire professionals in the customer support department! Those people must possess specific characteristics such as patience, listening and understanding, kindness, and so on. Also, it is worth mentioning that customer support is usually active 24/7.
These are precious lessons for eCommerce stores! They should primarily allow people to contact them through multiple communication channels. Phone should not be the only option. Adding email and social media would be great. Live chat is the best possible thing! Also, there should be someone who will receive complaints or answer questions during the entire day.
eCommerce stores don’t offer their products in a small area. Their products are available everywhere. In other words, their customers are in different time zones! That’s why customer support agents should work in three shifts. This may increase your expenses, but it will undoubtedly improve your customer's reputation!
Improvement of Reputation
Investing in your reputation is one way to boost your business's value. Online casinos perfectly do that. They often promote and get involved in different responsible gambling actions. First and foremost, they closely collaborate with institutions offering services to people with addiction problems.
They also continually remind people how essential it is to gamble responsibly. The most professional ones even allow people to limit their spending or even self-exclude themselves from a website. In some regions, this is even required by the law! eCommerce businesses should do precisely the same thing! They should primarily measure their brand reputation by using different methods.
Even if their reputation is perfect, they should continue working on it. The results of the analyses should tell them in which direction they should go. The improvement of reputation is possible in multiple ways. Sustainability has become one of the things people appreciate a lot in today’s world.
You should also invest in charities and sponsor different events beneficial for society. Your brand needs to have a specific background and support something. That “something” will boost your reputation among like-minded people.
Diversity and Quality of Products
You have probably heard often that eCommerce owners should focus on a micro niche. That’s correct! However, that doesn’t mean just one or two products should be available in your store. Online casinos offer diverse casino games that will meet the requirements and expectations of people with different preferences.
Apart from that, they collaborate with the most reputable software developers. That collaboration will allow them to offer casino games with the best RTPs, graphics, and other features. eCommerce stores equally invest in quality and diversity of products. If you are manufacturing the product, please use the best possible materials.
If you collaborate with manufacturing companies, ensure they offer the best possible service. Regarding quantity and diversity, check which products could be helpful for the consumers in your niche. You will have to research the market to find out more answers regarding the requirements of your target audience.
Different Payment Methods
People who gamble online use reliable and safe deposit and withdrawal methods. That’s why online casinos use options such as e-wallets, credit and debit cards, prepaid cards, and, eventually, cryptocurrencies. eCommerce stores should use the same strategy. They should allow people to pay for purchased stuff with various payment methods.
These payment methods should ensure quick, safe, and cheap transactions. However, remember that some payment providers may not be legally available in areas where you offer your products.
As you see, the connection between gambling and the eCommerce industry is vital. These are some of the things eCommerce stores should have in mind when trying to improve their sales. The reputation and quality of products are two things we recommend you focus on the most. The remaining ones are there to make the purchasing process a lot easier. Are you ready for changes?