Retention

With Add-to-Cart, Shopify Brands Streamline Purchases

with-add-to-cart,-shopify-brands-streamline-purchases

The value of a visual UGC gallery on your brand’s site is undeniable. Consumers who view visual UGC spend 90% more time on site than shoppers who don’t, so it’s clear that this influential customer content is no longer a feature that’s nice-to-have — it’s essential. 

But, there’s a catch.

Shoppers may be inspired by this visual content, but they’re often leaving the site before reaching a product page. Without a clear path to take them from browsing to buying, shoppers are ending their journey without the most crucial component: the purchase. 

So, how can brands translate those moments of visual inspiration into more actual purchases?

We’re thrilled to announce our new Add-to-Cart functionality for Shopify brands, making it easier than ever for shoppers to purchase directly from visual UGC.

Seamlessly transition from inspiration to instant purchase
With the Add-to-Cart button on customer photos and videos in your visual UGC gallery, shoppers discover …

This story continues at Yotpo
This article was originally published by our friends at Yotpo.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.